Scan Amazon for potential online infringements every hour
Image recognition technology scans Amazon listings' photos to identify trademark, patent, and brand infringement
Machine learning suggests new rules and keyword opportunities
Set up rules that instantly start the enforcement process for infringing sellers on Amazon
Use image cards to validate, pause or discard detected incidents on Amazon
Use Amazon Brand Protection solution to prioritize which potential infringements require your attention
Get full visibility into your brand protection coverage at a glance with Amazon brand protection services
Measure the impact of your actions through different report templates
Use data in a way that suits you by exporting it or using our API
91,4%
Enforcement success rate in all Amazon domains
1.5
Days average takedown time
100M
Incidents processed a day
Sports equipment
“It’s the speed and the volume, and the ability to attack hundreds of listings at once – I think that’s the biggest advantage”
Francis Costello,
COO at 100%
Homeware
“I could go on and on about the benefits, but the truth is if you are building a brand, you need to use Red Points”
Jayme Smaldone,
CEO at Mighty Mug
Beauty & Cosmetics
“The advantages of the platform are that I know the listings & which marketplace they are coming from & I can focus”
Shelley Swallow,
Director of Trademark & Copyright Compliance at Beautyblender
Eyewear
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
Ed Rainey,
Vice President of Finance and Operations at Knockaround
How do I protect my products and brand on Amazon?
Registering your Intellectual Property (IP) is an important step for protecting your brand on Amazon. By doing so, you are able to prove and claim ownership of your IP when finding counterfeits or infringements. If you need to bring your case to court, registering your IP also gives you better legal protection.
A trademark is not required to sell on Amazon, however, if you wish to enroll in brand protection programs such as Amazon Brand Registry you must have a registered trademark.
When dealing with high volumes of infringements, removing counterfeits from Amazon can be a daunting task. It can take both a lot of time and money to dedicate hours of your time to manually detect and report infringements.
Red Points’ Amazon Brand Protection Services has the capabilities to monitor Amazon’s vast catalog 24/7 to spot counterfeiters or scammers trying to capitalize on your brand.
With the help of machine learning tools, such as keyword generation and image recognition, our Amazon brand protection services are able to process the information retrieved from Amazon to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.
Is Amazon responsible for counterfeit?
No. It’s the responsibility of the brand to proactively monitor its Intellectual Property on Amazon and other major marketplaces. Many brands use Amazon Brand Protection software to streamline and automate the monitoring and removal process.
Amazon has also launched several initiatives to help brand owner protect their assets on its platform:
Amazon Brand Registry
Amazon Brand Registry is a program that helps you protect your brand on Amazon and take better control over your products and Intellectual Property (IP). The service enables brands to give the platform more information on their products and IP so that both brands and Amazon are better positioned to protect against violations.
Amazon Transparency
Amazon Transparency is a service that is designed to prevent counterfeits from reaching customers. It does so by serializing individual items and scanning them before shipment. The idea is that only authentic products are shipped after scanning the codes of each transparency-enabled product.
Amazon IP Accelerator
Additionally, you can use the Amazon Intellectual Property (IP) Accelerator which helps you to register your IP rights by connecting your business with a network of IP law firms. The program also provides brand protection features that safeguard your brand on Amazon before your IP is officially registered.
Amazon Project Zero
Amazon Project Zero (APZ) is the ecommerce giant’s newest and most ambitious response to online counterfeiting. It provides three potential benefits to participating brands: automated IP protection and self-service counterfeit removal, both offered for free, and product serialization, available as an optional paid-for feature.
How do I get people to stop selling my brand on Amazon?
Monitoring your listings efficiently is key to stopping bad actors from selling your products on Amazon. Without proper Amazon brand monitoring and protection solution and strategy, counterfeits, IP infringements, and fake reviews might damage your brand without your knowledge.
With so many sellers on Amazon, it is difficult, if not impossible, to manually monitor the listings, so getting professional help is recommended. With Red Points’ technology-based Amazon Brand Protection solutions, we can detect IP infringements in real time on Amazon.
