Managing your intellectual property is crucial so that you can protect and maximize the value of your brand and prevent revenue leakage. There are several strategies businesses implement to prevent bad actors from benefiting financially from their inventions, brands, or products.
1- Register for different intellectual properties
Registering your brand’s intellectual properties is one of the best and most effective ways to protect it. This can include trademarking the brand name, logo, designs, slogans, and any other words.
You should also copyright your original product images and any other creative works that uniquely distinguish your brand.
2- Make your branding unique
By doing so it decreases the chances of intellectual property theft. This can be achieved by creating more complex logos and unique designs.
3- Leveraging Intellectual Property Management Software
Red Points’ Intellectual Property Management software utilizes artificial intelligence to automatically detect and remove online counterfeits. With the help of machine learning tools, such as keyword generation and image recognition we are able to process the information retrieved across over 100 online marketplaces, websites, and social networks to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.