Intellectual Property Protection Software

Use Red Points’ intellectual property tracking and protection software to automatically find and remove IP infringement to protect your customers and profits

Why is having an Intellectual Property Software important?

For trademark and copyright holders, securing your digital assets is a priority for several reasons:

Mitigate revenue loss

Intellectual property protection software can reduce financial losses due to unauthorized sellers, gray market goods, and pricing violations.

Protecting brand reputation

Intellectual property tracking software ensures that your brand's reputation remains untarnished by preventing others from using your intellectual property without permission.

Streamline enforcement

Manually enforcing your intellectual property can be a time-consuming and resource-intensive task. Automating many aspects of the process with software for intellectual property protection will make it more efficient and cost-effective.

Techniques used to infringe your intellectual property

Bad actors can infringe your Intellectual Property rights using a wide range of deceptive techniques:

Intellectual property infringement

Bad actors may use your brand's logos, design elements, catalog images, or trademarks on products, packaging, ads, or advertising materials to deceive consumers into believing they are purchasing genuine products or services.

Phishing and spoofing

Impersonators often create fake websites or social media profiles that closely mimic your brand's online presence. These deceptive platforms are used to steal sensitive customer information, spread malware, or redirect potential customers away from your legitimate channels.

Counterfeit products

Counterfeit goods can be sold through various channels, including online marketplaces, unauthorized retail stores, fraudulent multi-brand fake sites, and even on social media platforms, misleading unsuspecting customers and causing substantial financial harm to your brand, making it essential to use automatic intellectual property tracking and protection software.

Safeguard your intellectual property with the most advanced intellectual property software solutions

This is how we identify and report intellectual property infringement:


Identify potential intellectual property infringements through our continuous bot-powered search

  • Bot-powered search
    Red points’ crawlers scan marketplaces and ecommerce sites to identify intellectual property infringements 24/7
  • Image recognition
    To analyze listings’ photos and identify potential intellectual property infringements faster
  • Machine learning
    To automatically add new keywords and improve future intellectual property tracking based on your enforcement history
  • Analysis team
    To ensure effectiveness, identify trends, and detect new sources


Validate infringements manually or set up automation rules that confirm the infringements for you

  • Automation rules
    For detections that do not need human validation, get the enforcement process started automatically with our intellectual property protection services
  • Visual cards
    Go through the incidents that require your attention to confirm, discard, or pause them right away
  • Bulk Actions
    Increase your efficiency and detect new automation opportunities by taking action in group
  • High-risk items
    Highlight the most relevant infringements and prioritize where you prefer us to act first


Leverage automation to instantly start the intellectual property enforcement process

  • Automation enforcement
    Use Red Points’ automated workflows in our intellectual property protection software to complete takedown processes as quickly as possible
  • Enforcement team
    Our dedicated enforcement team deals with the most complex situations to ensure all out-of-court possible measures are taken
  • Listing monitoring
    We monitor every enforced listing to make sure that what is taken down, stays down
  • Collaboration and partnerships
    Leverage Red Points’ relationships with the most relevant platforms to maximize takedown speed and success rate


See the impact of your intellectual property strategy through dashboards and reports in our intellectual property management software

  • Performance dashboards
    Check-in one quick view key results, and obtain relevant insights that help you make effective legal decisions
  • Find out what you are gaining back
    Share the economic outcome of your brand protection efforts with all your teams and stakeholders
  • Data export
    Use data in a way that suits you best. Export it in CSV or connect your API directly

Why choose Red Points’ Intellectual Property Software Solution

Red Points' Intellectual Property Software Solutions are the top choice for over 1,200 leading brands to protect their online brand presence. Here's why:

Guaranteed transparent ROI

Red Points provides guaranteed transparency in ROI, allowing you to track the tangible benefits of our intellectual property protection software solution

Leading Enforcer

Red Points manages 4.6 million enforcements per year on top platforms. We offer priority escalation, maintaining a 91% average enforcement success rate.

Widest coverage

Our intellectual property tracking software tool cast a wide net, ensuring that we identify and address unauthorized trademark or copyright usage, phishing attempts, and deceptive websites across a multitude of platforms and domains

What can your team expect from Red Points’ Intellectual Property Protection Software

Wei Zhang, Puma

Lawyers & General Counsel

Red Points’ Intellectual Property Protection Software provides the legal expertise and proactive measures needed to combat unauthorized content usage, preventing potential legal disputes and costly litigation


C-suite executives

Red Points’ Intellectual Property Management Software is a strategic choice for executives, as it helps maintain brand integrity, minimize risks, and ensure that the organization’s digital footprint remains a beacon of trust and authenticity

Ed Rainey, Knockaround

Revenue leaders

Our intellectual property protection services help protect revenue streams by preventing intellectual property-related issues that can divert potential customers, ensuring your sales and marketing efforts yield optimal results

Barbara Mora, FILA

Marketing teams

Our Intellectual Property Tracking Software provides marketing teams with comprehensive oversight of their brand’s online presence, increasing trust and engagement by eliminating intellectual property infringement while ensuring secure and authentic digital interaction between brands and their customers

Red Points in numbers


enforcement success rate


worth of intellectual property infringements enforced last year


infringements taken down

See our portfolio of intellectual property software solutions

Brand Abuse Monitoring

Automatically find, validate, and remove online brand abuse targeting your brand

Learn more

Counterfeit Protection

Automatically find and remove fakes on online marketplaces, scam websites and social media with Red Points’ Counterfeit Protection Solution

Learn more

Take down fake social media accounts

Get unlimited takedowns of fake accounts and profiles with Red Points’ Social Media protection software

Learn more

Remove unauthorized ads on search engines

Automatically find and take down fraudulent ads on top global search engines targeting your brand in 240+ countries and territories

Learn more

Patent Enforcement Services

Identify unauthorized sellers infringing your patents on marketplaces automatically with Red Points' Patent Protection Software

Learn more

Our official partnerships and certifications

As a leading industry reporter, with over 4.6M enforcements per year in top platforms, we are official partners and have certifications with: 

Google's Trusted Copyright Removal program

Youtube-Certified Multi-Channel Network


What are intellectual property protection services?

The best Intellectual Property Protection services detect intellectual property infringements around the clock and across the internet with efficient technological features such as:

– Bot-powered search to identify potential intellectual property infringements across marketplaces and websites;
– Image recognition to detect illegitimate usage of copyrighted assets;
– Machine learning to make the detection of infringement self-improving and suggest new rules and keyword opportunities.

By leveraging Intellectual Property Protection solutions like Red Points, brands should expect to:

– Remove IP infringements automatically or help streamline the enforcement actions
– Leverage automation rules to instantly initiate enforcement against intellectual property infringements
– Access real-time data using intellectual property management software highlighting sellers and geographical areas of particular risk to help your brand make informed decisions to protect your business’s reputation and revenue.

What are the benefits of intellectual property tracking software?

Intellectual property theft can have a huge impact on your brand reputation and bottom line. If left unchecked, stolen IP can take out a major chunk of your revenue and customer base. It can take years for your business to completely recover from the losses.

The main benefits of Intellectual Property Protection software are that it automates the process of monitoring your IP and streamlines the reporting and enforcement process by going after any cases of theft before they cause permanent damage to your business.

Red Points’ Intellectual Property Management software and Protection tools can automatically find and trigger the process of trademark, design registration, and patent or copyright infringement removal. Intellectual property tracking software does so by leveraging AI to scan marketplaces and websites 24/7, and automatically enforcing shutdowns of infringed listings.

How can you protect intellectual property rights with an intellectual property protection software?

Managing and protecting your intellectual property is crucial so that you can protect and maximize the value of your brand and prevent revenue leakage. There are several strategies businesses implement to prevent bad actors from benefiting financially from their inventions, brands, or products.

1- Register for different intellectual properties
Registering your brand’s intellectual properties is one of the best and most effective ways to protect it. This can include trademarking the brand name, logo, designs, slogans, and any other words.
You should also copyright your original product images and any other creative works that uniquely distinguish your brand.

2- Make your branding unique
By doing so it decreases the chances of intellectual property theft. This can be achieved by creating more complex logos and unique designs.

3- Leveraging Intellectual Property Software Solutions
Red Points’ Intellectual Property Protection Software Solutions utilize artificial intelligence to automatically detect and remove online counterfeits. With the help of machine learning tools, such as keyword generation and image recognition our intellectual property protection software is able to process the information retrieved across over 100 online marketplaces, websites, and social networks to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.

What are the most common violations of intellectual property?

Violations of intellectual property can come in the form of a scam, or fraud, through the unlawful use of one or more elements of a brand’s intellectual property (IP) assets, such as trademarks, copyrighted works, patents, and others.

Here are some examples of common violations of intellectual property brand owners should keep an eye out for:

– Lookalike websites passing off as official outlets
– Also known as typosquatting, URL hijacking involves targeting people on the internet who incorrectly type a website’s domain name in the browser
– Wrongful usage of a brand’s logo, copyright images, or brand name to mislead consumers into buying fake goods
– Intellectual Property infringements on social media where fraudulent profiles use trademarks or copyrighted material to represent a brand
– Intellectual Property infringements in mobile app marketplaces and third-party sites where fraudulent apps install malware designed to steal user credentials for harmful purposes or misrepresent your brand.

Protecting intellectual property software and services can help automatically find and remove any instances of IP infringements to protect your customers and profits.

See Red Points' Intellectual Property Protection Software in action in just 15 minutes

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