For trademark and copyright holders, securing your digital assets is a priority for several reasons:
Intellectual property protection can reduce financial losses due to unauthorized sellers, gray market goods, and pricing violations.
Intellectual property monitoring ensures that your brand's reputation remains untarnished by preventing others from using your intellectual property without permission.
Manually enforcing your intellectual property can be a time-consuming and resource-intensive task. Automating many aspects of the process will make it more efficient and cost-effective.
Bad actors can infringe your Intellectual Property rights using a wide range of deceptive techniques:
Bad actors may use your brand's logos, design elements, catalog images, or trademarks on products, packaging, ads, or advertising materials to deceive consumers into believing they are purchasing genuine products or services.
Impersonators often create fake websites or social media profiles that closely mimic your brand's online presence. These deceptive platforms are used to steal sensitive customer information, spread malware, or redirect potential customers away from your legitimate channels.
Counterfeit goods can be sold through various channels, including online marketplaces, unauthorized retail stores, fraudulent multi-brand fake sites, and even on social media platforms, misleading unsuspecting customers and causing substantial financial harm to your brand.
This is how we identify and report intellectual property infringement:
DETECT
VALIDATE
REMOVE
MEASURE
Red Points' Intellectual Property Software Solution is the top choice for over 1,200 leading brands to protect their online brand presence. Here's why:
Red Points provides guaranteed transparency in ROI, allowing you to track the tangible benefits of our intellectual property software solution
Red Points manages 4.6 million enforcements per year on top platforms. We offer priority escalation, maintaining a 91% average enforcement success rate.
Our intellectual property software tool cast a wide net, ensuring that we identify and address unauthorized trademark or copyright usage, phishing attempts, and deceptive websites across a multitude of platforms and domains
Fashion Industry
“Since working with Red Points the estimated value of counterfeits we removed is over half a billion USD.”
Wei Zhang,
Senior Counsel Brand Protection at PUMA
Sports equipment
“It’s the speed and the volume, and the ability to attack hundreds of listings at once – I think that’s the biggest advantage”
Francis Costello,
COO at 100%
Fashion
"We tried to handle the situation internally, with the support of external law firms around the world, but because of the high number of fakes, it was impossible and very expensive for us to continue in that way."
Marta Benedetto,
General Manager at FILA Italy
Eyewear
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
Ed Rainey,
Vice President of Finance and Operations at Knockaround
Wei Zhang, Puma
Lawyers & General Counsel
Red Points’ Intellectual Property Software provides the legal expertise and proactive measures needed to combat unauthorized content usage, preventing potential legal disputes and costly litigation
Pete Fenlon, CATAN STUDIO
C-suite executives
Red Points’ Intellectual Property Software is a strategic choice for executives, as it helps maintain brand integrity, minimize risks, and ensure that the organization’s digital footprint remains a beacon of trust and authenticity
Ed Rainey, Knockaround
Revenue leaders
Our services help protect revenue streams by preventing intellectual property-related issues that can divert potential customers, ensuring your sales and marketing efforts yield optimal results
Barbara Mora, FILA
Marketing teams
Our Intellectual Property Software provides marketing teams with comprehensive oversight of their brand’s online presence, increasing trust and engagement by eliminating intellectual property infringement while ensuring secure and authentic digital interaction between brands and their customers
96.30%
enforcement success rate
1.6B
worth of intellectual property infringements enforced last year
2M
infringements taken down
As a leading industry reporter, with over 4.6M enforcements per year in top platforms, we are official partners and have certifications with:
Google's Trusted Copyright Removal program
Youtube-Certified Multi-Channel Network
What are intellectual property protection services?
The best Intellectual Property Protection services detect intellectual property infringements around the clock and across the internet with efficient technological features such as:
– Bot-powered search to identify potential intellectual property infringements across marketplaces and websites;
– Image recognition to detect illegitimate usage of copyrighted assets;
– Machine learning to make the detection of infringement self-improving and suggest new rules and keyword opportunities.
By leveraging Intellectual Property Protection solutions like Red Points, brands should expect to:
– Remove IP infringements automatically or help streamline the enforcement actions
– Leverage automation rules to instantly initiate enforcement against intellectual property infringements
– Access real-time data using intellectual property management software highlighting sellers and geographical areas of particular risk to help your brand make informed decisions to protect your business’s reputation and revenue.
What are the benefits of intellectual property tracking software?
Intellectual property theft can have a huge impact on your brand reputation and bottom line. If left unchecked, stolen IP can take out a major chunk of your revenue and customer base. It can take years for your business to completely recover from the losses.
The main benefits of Intellectual Property Protection software are that it automates the process of monitoring your IP and streamlines the reporting and enforcement process by going after any cases of theft before they cause permanent damage to your business.
Red Points’ Intellectual Property Management software and Protection tools can automatically find and trigger the process of trademark, design registration, and patent or copyright infringement removal. Intellectual property tracking software does so by leveraging AI to scan marketplaces and websites 24/7, and automatically enforcing shutdowns of infringed listings.
How can you protect intellectual property rights with an intellectual property protection software?
Managing and protecting your intellectual property is crucial so that you can protect and maximize the value of your brand and prevent revenue leakage. There are several strategies businesses implement to prevent bad actors from benefiting financially from their inventions, brands, or products.
1- Register for different intellectual properties
Registering your brand’s intellectual properties is one of the best and most effective ways to protect it. This can include trademarking the brand name, logo, designs, slogans, and any other words.
You should also copyright your original product images and any other creative works that uniquely distinguish your brand.
2- Make your branding unique
By doing so it decreases the chances of intellectual property theft. This can be achieved by creating more complex logos and unique designs.
3- Leveraging Intellectual Property Software Solutions
Red Points’ Intellectual Property Protection Software Solutions utilize artificial intelligence to automatically detect and remove online counterfeits. With the help of machine learning tools, such as keyword generation and image recognition our intellectual property protection software is able to process the information retrieved across over 100 online marketplaces, websites, and social networks to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.
What are the most common violations of intellectual property?
Violations of intellectual property can come in the form of a scam, or fraud, through the unlawful use of one or more elements of a brand’s intellectual property (IP) assets, such as trademarks, copyrighted works, patents, and others.
Here are some examples of common violations of intellectual property brand owners should keep an eye out for:
– Lookalike websites passing off as official outlets
– Also known as typosquatting, URL hijacking involves targeting people on the internet who incorrectly type a website’s domain name in the browser
– Wrongful usage of a brand’s logo, copyright images, or brand name to mislead consumers into buying fake goods
– Intellectual Property infringements on social media where fraudulent profiles use trademarks or copyrighted material to represent a brand
– Intellectual Property infringements in mobile app marketplaces and third-party sites where fraudulent apps install malware designed to steal user credentials for harmful purposes or misrepresent your brand.
Protecting intellectual property software and services can help automatically find and remove any instances of IP infringements to protect your customers and profits.
