DRP tool scans online marketplaces and social media accounts 24/7
Identify more potential infringements and ensure accuracy
Get new search opportunities thanks to Machine Learning and digital rights management solutions
DRM software runs anonymous test purchases and verify how your products are being resold
Prioritize which potential infringements require your attention
Review potential infringements in your DRM platform without missing any detail
Trigger takedown processes immediately. Remove effectively with our DRM solution
Obtain metrics, and see the impact of your protection efforts
Export and use data to drive future brand protection actions
Appliances
“Apart from helping us combat infringements, Red Points has given us insights into the worldwide scope to take our IP strategy to the next level”
Joy Puor,
Sustainability Manager at XD Design
Sports equipment
“It’s the speed and the volume, and the ability to attack hundreds of listings at once – I think that’s the biggest advantage”
Francis Costello,
COO at 100%
Homeware
“I could go on and on about the benefits, but the truth is if you are building a brand, you need to use Red Points”
Jayme Smaldone,
CEO at Mighty Mug
Beauty & Cosmetics
“The advantages of the platform are that I know the listings & which marketplace they are coming from & I can focus”
Shelley Swallow,
Director of Trademark & Copyright Compliance at Beautyblender
Eyewear
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
Ed Rainey,
Vice President of Finance and Operations at Knockaround
What is Digital Rights Management?
Every business and brand owner has original content that can be easily stolen and used illegally by scammers online. Without a proper copyright enforcement strategy in place, this content is left unprotected. This leaves you vulnerable to becoming the target of counterfeits, brand impersonators, and other infringements that can damage your business.
Digital Rights Management is an approach to protect copyrighted digital media in addition to traditional copyright law. Copyrighted works are protected through the use of DRM software technologies that prevent unauthorized copying, modification, or distribution. Essentially, digital rights management allows content creators and publishers to maintain control over what paying users can do with their material.
Utilizing digital rights management solutions is the best way to prepare for these threats to your brand and intellectual property.
What is a rights management system?
With Red Points’ digital rights management software, you can protect your digital content. It automatically detects and removes software or entertainment logins that are being resold online. Through our technology-based DRM solution, we apply bot-powered search that scans online marketplaces and social media accounts around the clock to find infringers who are reselling credentials. Through machine learning, the system continuously improves. Infringements are validated through anonymous test purchases, detailed reviews, and prioritization of risk levels.
What does digital rights management software do?
Brand impersonation, counterfeits, and other serious infringements impacting businesses happen on a wide scale throughout the internet. It can be extremely difficult to monitor all of the channels that pose a threat, which is why a rights management system is vital to protect your brand.
From social media platforms to ecommerce marketplaces and independent websites, there’s a nearly endless network of places your content can be infringed online. Without a rights management system, monitoring these sales channels can be nearly impossible to accomplish on your own.
Red Points’ digital rights management protection software allows you to enforce illegitimate sales of your digital products in online marketplaces in order to protect your intellectual property. What we do includes helping brands remove listings reselling login credentials on marketplaces.
Is DRM needed?
From a business perspective, DRM system keeps control of the distribution of digital assets and thereby protects sales and revenues. In other words, when you control how and by whom your content is being used, you make sure that people will keep paying you to get access to the content.
How is DRM used?
As DRM sometimes gets violated, managing your digital rights through specialized DRM protection software is a great solution as it can detect and remove illegally offered credentials for ebooks.
Red Points offers a highly effective DRM system and solutions that can scale detection and removal through bot-powered search and machine learning across marketplaces and social media platforms.
What does digital rights management software do?
Digital rights management software makes it easier than ever to enforce your IP and protect your brand from online fraudsters. Instead of manually searching various sites and platforms for infringements and filling out time-consuming take down reports, a DRM tool automates the process.
Digital rights management services like Red Points utilize advanced technology that does the heavy lifting of monitoring for infringements for you. Red Points’ DRM platform scans various sites and platforms constantly, ensuring that infringements are caught as quickly as possible. When an infringement is identified, our advanced software automatically begins the takedown process.
In addition to providing industry-leading protection, Red Points’ DRM platform also keeps track of important data that is then provided to you in regular reports. This helps you see the effectiveness of your rights management efforts, and learn where you should allocate additional resources. Having this information gives you a leg up on scammers who want to target your brand, and ensures you are prepared to take them down.
