Many influencers partner with legitimate brands to promote genuine products, but some choose another path.…
Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless…
The Red Points guide to brand protection, including intellectual property definitions, forms of brand abuse…
Fake pharmaceutical is a growing global problem. The World Health Organization (WHO) estimates that counterfeit…
As the name implies, the gray market isn’t illegal, but it’s not really officially sanctioned…
Outsourcing manufacturing in China can help your brand level up quicker and grow to new…
Red Points provides an overview of the key differences between utility patent vs design patent,…
The impact of the COVID19 pandemic in the ecommerce industry is, at this point, undeniable.…
Instagram Shops bridge the gap between social media and ecommerce. Each month, over 130 million…
What separates strong brands from the graveyard of one-hit-wonder companies? Brand equity. It's the intangible…
Millions of people around the world love the Sherlock Holmes stories created by Sir Arthur…
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The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit…
Creating and implementing a bullet-proof brand protection strategy in times of crisis can feel like…
If a rights owner identifies a domain name identical or almost similar to his trademark,…
Counterfeit supplements find their way to unsuspecting shoppers all around the world. Is it ginseng…
For a brand, a logo can carry intangible value. It communicates what your brand stands…
Social media is a slippery zone when it comes to copyright infringement. Some may feel…
What will Black Friday look like this year? In this article we take a look…
Counterfeits and replicas have always troubled the world of commerce. The OECD’s 2019 report gives…
Red Points examines how to do a trademark search and why carrying out a trademark…
Account sharing goes against a digital product’s terms of service and costs billions of dollars…
In this article, we will take a look into Red Points’ fitness equipment market research,…
When it comes to protecting intellectual property, design rights often take a backseat to copyrights,…
