Stop gray market sales

Find and remove unauthorized sellers and parallel imports

Gray Market

1,300+ companies trust Red Points’ brand protection tools to protect their brands and customers

3 ways gray market sales hurt your business

1

Revenue Impact

Gray market sellers undercut your pricing and impact profits.

2

Reputation Damage

Inconsistent pricing and poor customer experience weaken your brand value.

3

Strained Partnerships

Unfair competition erodes trust and harms partnerships.

Why leading brands control their brand distribution

Here's how taking control of your product distribution helps your brand thrive:

Control pricing distribution

Control Pricing & Distribution

Stop unauthorized sellers to prevent unfair competition and parallel imports. Protect margins and support distributors for sustainable growth.

Preserve enhance brand value

Preserve Brand Value

Prevent unauthorized sales from diluting your brand’s value with intelligent gray market detection and smart prioritization.

Strengthen lega compliance consumer satisfaction

Ensure Compliance & Satisfaction

Stay compliant with local regulations, protect warranties, and maintain customer trust with 24/7 monitoring of gray market sales.

A solution that keeps your business safe

Red Points offers unlimited, AI-powered detection and enforcement to eliminate gray market incidents.

Unauthorized Distributors Parallel Imports Images Infringing Your Copyright Policy Violation

Unauthorized Distributors

Sellers distributing your products without official permission, disrupt your pricing and distribution strategy.

Parallel Imports

Genuine products sold in regions without your approval, undermining regional agreements and creating price inconsistencies.

Images Infringing Your Copyright

Unauthorized use of your copyrighted images, misleading consumers, and violating your intellectual property rights.

Policy Violation

Breaches of platform or company rules, such as selling restricted products or misusing trademarks and copyrighted content.

How Red Points gray market control software works

Ensure no gray market infringement goes unnoticed. Gain peace of mind knowing your products are safeguarded 24/7 with Red Points’ Gray Market Protection.

Detect

Detect

Quickly identify unauthorized sellers, parallel imports, and gray market listings with advanced automated search.

Validate

Validate

Filter and prioritize thousands of infringements using image recognition and predictive AI to focus on the most critical cases.

Remove

Remove

Automate 24/7 takedowns via the Red Points platform and platform priority relationships ensuring consistent, accurate enforcement.

A solution that keeps your business consistent across markets

Red Points’ AI-powered unlimited detection and enforcement helps you:

Save time

Save Time

Eliminate gray market listings faster with AI-powered detection and enforcement, freeing your team to focus on strategic goals.

AI

Ensure Accuracy

Rely on predictive AI and solid LLM models to identify and enforce unauthorized sellers, parallel imports, and infringements with precision.

Scale

Scale Globally

Protect your brand across platforms with a scalable solution supported by IP lawyers, criminologists, and brand protection experts.

See Red Points in action

“Since the e-commerce platforms changed so dramatically in recent years, we realized the old approach will no longer cut it. That´s why we decided to switch to Red Points”

Wei Zhang

Senior Counsel Brand Protection Puma

Efficient Gray Market Protection

70M

links processed daily

1.5

days average takedown time

1,300

clients from all industries worldwide

Partnerships and certifications

As a leading industry reporter, with over 4.6M enforcements per year in top platforms, we are official partners and have certifications with:

FAQs

What is the gray market?

The gray market refers to unauthorized sales of goods outside a brand’s officialchannels, often at lower prices. These sales bypass agreements between the brand and authorized sellers, disrupting pricing strategies and market segmentation. The term can also refer to the products sold through these channels.

What is the risk of the gray market for brands?

The gray market impacts brands by lowering prices, reducing profits, and creating unfair competition, making it harder for authorized sellers to succeed. It also harms a brand’s reputation with inconsistent pricing and poor customer experiences. Additionally, non-compliant products can result in regulatory fines, further risking the brand’s trust and market position.

How can you protect your brand from the gray market?

  • Educate Consumers: Clarify the benefits of purchasing from authorized sellers and provide a list of approved retailers.
  • Monitor Platforms: Track unauthorized listings regularly and adjust strategies based on findings.
  • Enforce Quickly: Remove unauthorized listings through takedown requests, leveraging automation for efficiency.

What is gray market software?

Gray market software helps brands detect, monitor, and enforce against unauthorized sales outside official channels. It uses advanced tools to track activity across marketplaces, websites, and social media, providing insights and enforcement mechanisms to protect brand value and revenue.

What are the benefits of having a gray market software?

  • Protect Revenue: Prevent unauthorized sellers from undercutting prices.
  • Improve Visibility: Monitor gray market activity in real-time across platforms.
  • Automate Enforcement: Streamline the removal of unauthorized listings.
  • Leverage Insights: Use data to refine supply chain and distribution strategies.
  • Scale Globally: Enable efficient monitoring and enforcement across regions.

Why is gray market control important?

Effective control protects revenue, distributor relationships, and brand value while maintaining strategic market positioning.

What industries are most affected by the gray market?

Industries with high-value items and global demand, such as electronics, luxury goods, pharmaceuticals, and consumer products, are most impacted.

How do you detect gray market sales?

Automated monitoring uses AI, machine learning, and computer vision to identify unauthorized sales. This technology continuously refines searches, ensuring accurate and comprehensive detection, leaving no infringement unseen.

How do you enforce unauthorized sales?

Enforcement combines advanced monitoring tools, AI, and partnerships with major platforms to validate and remove unauthorized listings. Copyright enforcement is also strategically employed to mitigate non-compliant sales.

How do you enforce parallel imports?

Enforcement depends on platform policies. Key platforms like eBay and Amazon Europe enforce restrictions, supported by our established relationships and copyright tools to manage unauthorized sales.

Where do you protect from parallel imports?

We provide protection on platforms like eBay and Amazon Europe. Our advanced detection tools and premium platform relationships enhance enforcement effectiveness.