Scammers can use just about any marketplace or social media platform to rip off your brand and sell counterfeit products. Without an automated anti counterfeit solution or technology you will have to run extensive searches across various channels on the internet to know whether someone is selling counterfeits of your products. Otherwise, you are bound to miss counterfeits on the platforms you don’t search.
There are various ways you can search for counterfeits online, depending on the platform you are searching for. On social media, for example, you can search hashtags directly related to your brand and products. On marketplaces, search your product keywords and take a look at the listings in your industry.
Of course, not all counterfeit products will be easily found. There are many scammers who create entire fake websites to sell counterfeit products under the radar. To identify counterfeit products on fake websites you need to implement anti counterfeiting measures and run regular domain searches for sites that are similar to your domain.
Keeping a constant monitor for counterfeit products across these various channels is essential to protect your brand, but it is also extremely time-consuming. Utilizing anti-counterfeiting technology like Red Points automates the process and protects your brand all while you run your business.