Ebook

What is the gray market, and is it legal?

Ebook5 mins

What is the gray market, and is it legal?

As its name suggests, the gray market straddles the fine line between legality and brand…

Everything you need to know about brand protection cost

Brand Protection6 mins

Everything you need to know about brand protection cost

Different brand protection providers have different pricing models and rates, but there will always be…

3 essential brand protection strategies for businesses of all sizes

Brand Protection12 mins

3 essential brand protection strategies for businesses of all sizes

Today, bad actors are using every tool at their disposal to commit brand abuse and…

How to protect your Ebooks with Digital Rights Management

Piracy4 mins

How to protect your Ebooks with Digital Rights Management

Ebooks are an increasingly popular alternative to physical books for consumers and the number of…

How cheap does a counterfeit have to be to steal your sale?

IP Insights4 mins

How cheap does a counterfeit have to be to steal your sale?

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

First-to-use versus first-to-file trademark regimes

U.S.6 mins

First-to-use versus first-to-file trademark regimes

Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to…

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