Ebook — 5 mins
What is the gray market, and is it legal?As its name suggests, the gray market straddles the fine line between legality and brand…
Brand Protection — 6 mins
Everything you need to know about brand protection costDifferent brand protection providers have different pricing models and rates, but there will always be…
Brand Protection — 12 mins
3 essential brand protection strategies for businesses of all sizesToday, bad actors are using every tool at their disposal to commit brand abuse and…
Piracy — 4 mins
How to protect your Ebooks with Digital Rights ManagementEbooks are an increasingly popular alternative to physical books for consumers and the number of…
IP Insights — 4 mins
How cheap does a counterfeit have to be to steal your sale?Counterfeit products now account for 3.3% of global trade. A percentage that increments with every…
Brand Protection — 4 mins
BII: Counterfeiters testing the waters on Tik Tok, PPC, and moreRed Points carried out a survey with over 100 industry professionals, asking them what they…
U.S. — 6 mins
First-to-use versus first-to-file trademark regimesRed Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to…