Brand Protection
5 mins

Everything you need to know about brand protection cost

Everything you need to know about brand protection cost

Different brand protection providers have different pricing models and rates, but there will always be a cost. That said, it’s important to remember what’s in it for you. If removing fakes means you could boost your direct-to-consumer revenue and direct more customers to authorized dealers, what’s that worth to your company? A brand protection program should pay for itself many times over in customer retention, recovered revenue, and increased reputation. 

Comparing prices is essential when choosing a brand protection provider. A fair brand protection cost should bring you a return on investment, whilst there might be hidden fees from the cheap options. Learn in this article what services you will pay for and top tips for choosing the best pricing plan. 

Summary

  • What a brand protection plan should cover
  • How to choose the right pricing plan
  • How to measure return on investment

What should a brand protection plan cover?

When you shop from different providers for a brand protection solution, it’s important to compare apples to apples. In other words, be aware of each service the package includes and the kinds of results you can expect with each service. For example, two providers may offer algorithmic scanning of Instagram for counterfeits, but one uses keywords only and the other incorporates image recognition technology. You’d get more protection for your dollar with the second option.

To conduct a price comparison, let’s first take a look at the parts that a brand protection plan must include. Whatever the level of infringement you have, the plan should always cover the following aspects. 

Takedown of the infringements

This is the bread and butter of brand protection. Removing infringements can include sending cease and desist letters, filing IP complaints on marketplaces like eBay and Amazon, or notifying domain registrars of scam and counterfeit online shops. A good brand protection solution will take care of the actual takedowns for you.

Trademark/patent protection

The agents or tech service that you employ should always keep an eye on potential infringements. This means keeping tabs on anything related to your business name and products online to make sure only authorized supply chain members use them. 

Marketplace monitoring 

Today, infringers are using as many channels as they can to reach buyers. The service you use should monitor for infringements across different marketplaces, even if you don’t list your products on all of them. Just because your products are only available from your own site and Amazon doesn’t mean people aren’t selling fakes on Alibaba, Wish.com, Facebook, Walmart.com, and more.

Multi-language protection

Just like counterfeiters can sell fakes on other platforms, they can sell them in other jurisdictions with different languages. If you only check for counterfeits with keywords in the languages that your company uses, you could miss many fake or unauthorized sellers who focus on other locations. Multi-language protection helps keep your brand protected around the globe. 

Extra perks

Some providers go the extra mile and offer services that add value to your brand protection plan. They end up helping you protect your brand and revenue in a fast, scalable, cost-efficient way. When choosing between two providers, it can be a good idea to go with the one that’s more future-proof and prepared for the ecommerce landscape of tomorrow. 

Prioritize the incidents

The best programs will automatically sort and highlight incidents based on risk level. This can be useful, especially when faced with a daunting list of pages to target. An advanced system can let you know which infringements pose the highest level of risk at the time so you can focus on those first. You can also enforce automatically on high-risk infringements when certain rules are met that you set. 

Tech-enabled service

Some providers automate counterfeit search with technologies like bot-powered search, machine learning and image recognition. In this way, they sharpen the detection of counterfeit products. Also, each of these techniques can have deeper levels of application. For example, advanced image recognition can detect your products in photos that have been altered, and artificial intelligence can begin a search with an image instead of keywords. 

Customizable dashboards

No matter how much data a system delivers, it’s important to be able to read and interpret the data efficiently. If you have to spend an hour going back and forth through multiple menus to get what you need, that’s not good. That’s why the best brand protection systems allow you to customize your dashboard to view data in the best way possible.

Choosing the pricing model wisely

While many companies can make use of a brand protection program, not all require the same type or level of service. It’s important to consider how a provider charges for the program and what’s included in the cost. Do you pay for takedowns after a certain point? Can you protect multiple trademarks at once? Do you need to pay extra for different types of infringements? 

A trustworthy provider should also be able to consult you on the type of service you really need. If you just want to protect one or two product designs, it might not make sense to go into a full-scale program. Instead of selling you something you don’t need, the provider should help you choose the right plan for the current stage of your business. 

Cheaper doesn’t mean better

Some providers might offer you a cheap bargain, but beware of hidden fees. Also, a cheaper service may rely on manual detection. The downside of manual detection is that it can only act on limited takedowns. As a result, you cannot find everything at once and there’s always an extra charge for more takedowns. Brands end up playing whack-a-mole with counterfeiters. If you don’t have a big budget for brand protection, consider tackling the most impactful listings first, and make a plan with your provider to take it from there.

What makes Red Points different from the others

Red Points is the fastest growing brand protection service on the market. The platform protects trademarks, designs, content, products, and more for over 900 companies in 60 different verticals. Here’s what sets Red Points apart. 

  • Flat monthly fee with unlimited takedowns

Our pricing is 100% transparent. We have real technology on the job, which means the platform is working 24/7 (and accessible 24/7). All processes are automated and limitless. That means we don’t charge depending on labor hours, and you won’t be surprised by an unexplained upcharge at the end of a period.  

  • Adapt to your budget

All brand protection plans provided by Red Points are scalable. That means we cover what you really need, adapting to your budget. Our brand protection specialist will look into the resources and predict your spending. With full automation technology, Red Points can service more clients with lower costs than anyone else in the industry. Our team of engineers is also the largest in the industry, and 900+ clients of ours benefit from that.

  • Holistic coverage

Red Points is a one-stop shop for protecting your brand, products, and content online. With the platform, you can stop all kinds of infringements including counterfeits, replicas, copyright violations, brand abuse, impersonation, gray market, and distribution noncompliance. Multiple plans and custom packages let you start with whatever level of protection works for you. 

How to measure the return on investment

It is hard to assess exactly how big a counterfeiting problem is, and yet, its negative effect is undeniable. Having infringers on the internet means that your sales are diverted to the bad guys and thus it causes loss of revenue, reputation, and investment.

That’s where monitoring across marketplaces, platforms, and social media apps comes in. The Red Points platform includes a real-time dashboard that gives you the full picture of your brand protection and how much a brand might be losing. The performance dashboard gives the health of your brand at a glance. You can view key stats and share insight with your stakeholders to report on the progress. 

The platform also includes full data export features with API access. If you are in charge of your company’s brand protection, you can get reports directly from the platform. You can also connect other apps through the API to seamlessly synchronize your business intelligence. The goal of all this reporting and data is to give you easy access to see exactly what threats have been taken down to calculate ROI from using the platform. 

Conclusion

Now you know a bit more about what a brand protection solution should include and how to choose the right type of pricing and plan. Curious to learn more? Check out our Ultimate Guide to Brand Protection for all the details. 

Red Points includes multiple pricing levels to help protect companies of different sizes and stages. If you’re tired of playing whack-a-mole with infringements, get in touch with us for a 10-minute demo call to see the pricing and plans that are available to you.

Red Points brand protection demo
LinkedInTwitterFacebook

You may like...

The Ultimate Guide to Brand Protection
3 essential brand protection strategies for businesses of all sizes in 2021
How to choose the right Brand Protection solution
Guide to brand protection on social media