Gray Market

Marketplaces — 6 mins

Are unauthorized sellers hijacking your Amazon listings and wasting your ad spend? Fake sellers can…

Ebook — 5 mins

As its name suggests, the gray market straddles the fine line between legality and brand…

Gray Market — 5 mins

The digital marketplace has transformed into an area of intense competition, where brands vie for…

Gray Market — 7 mins

Many leading brands and manufacturers have to fight tooth and nail to make sure their…

Gray Market — 3 mins

There is no question that gray markets diminish brand identity and value, but they also…

Gray Market — 4 mins

Price consistency is important for brand owners to maintain across every channel their products are…

Piracy — 7 mins

It's true that pirates aren't just a myth or a reality. They can be found…

Gray Market — 3 mins

While Reddit may not have the best reputation in some circles, it is mostly made…

Ecommerce — 6 mins

The expansion of ecommerce has made the already competitive consumer goods market even more cutthroat.…

Gray Market — 4 mins

The idea of competition is a basic aspect of ecommerce (and trade in general). Competition…

Gray Market — 4 mins

A relationship with the distributor is essential. If an organization doesn't have distributors to deliver…

Gray Market — 5 mins

One time-tested way for brands to grow is by selling to distributors that can sell…

Gray Market — 3 mins

Establishing a sound MAP policy as part of your overall brand protection strategy is an…

Technology — 4 mins

In the online retail space, a vast number of market participants are competing to sell…

Electronics — 4 mins

Buying a professional camera never comes cheap. Prices go anywhere from $400 (USD) to $3,000…

Market Research — 4 mins

When considering brand erosion, the most common topic that springs to mind is a brand’s…

Fashion — 5 mins

Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily…

Ecommerce — 4 mins

This article examines the gray market issue of parallel importing, the legality of it, and…