As the name implies, the gray market isn’t illegal, but it’s not really officially sanctioned…
There is no question that gray markets diminish brand identity and value, but they also…
As an approved Amazon reseller, you have the best chance of attracting new customers by…
Price consistency is important for brand owners to maintain across every channel their products are…
It's true that pirates aren't just a myth or a reality. They can be found…
Many leading brands and manufacturers have to fight tooth and nail to make sure their…
While Reddit may not have the best reputation in some circles, it is mostly made…
The expansion of ecommerce has made the already competitive consumer goods market even more cutthroat.…
The idea of competition is a basic aspect of ecommerce (and trade in general). Competition…
A relationship with the distributor is essential. If an organization doesn't have distributors to deliver…
One time-tested way for brands to grow is by selling to distributors that can sell…
Establishing a sound MAP policy as part of your overall brand protection strategy is an…
The expansion of the online eCommerce world has made the consumer market more ruthless than…
With e-commerce booming more than ever comes the need for brands to align their business…
In the online retail space, a vast number of market participants are competing to sell…
Buying a professional camera never comes cheap. Prices go anywhere from $400 (USD) to $3,000…
When considering brand erosion, the most common topic that springs to mind is a brand’s…
Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily…
