Many people are careful about counterfeits when shopping for things like luxury goods, fitness apparel,…
Many influencers partner with legitimate brands to promote genuine products, but some choose another path.…
Outsourcing manufacturing in China can help your brand level up quicker and grow to new…
Red Points provides an overview of the key differences between utility patent vs design patent,…
The impact of the COVID19 pandemic in the ecommerce industry is, at this point, undeniable.…
What separates strong brands from the graveyard of one-hit-wonder companies? Brand equity. It's the intangible…
![[New research] Alarming consumer behavior with counterfeit toys](https://342ovh8vk5j1u8yyn49cljj1-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/fake-toys-blog.jpg)
The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit…
Creating and implementing a bullet-proof brand protection strategy in times of crisis can feel like…
If a rights owner identifies a domain name identical or almost similar to his trademark,…
Counterfeit supplements find their way to unsuspecting shoppers all around the world. Is it ginseng…
For a brand, a logo can carry intangible value. It communicates what your brand stands…
What will Black Friday look like this year? In this article we take a look…
Counterfeits and replicas have always troubled the world of commerce. The OECD’s 2019 report gives…
Red Points examines how to do a trademark search and why carrying out a trademark…
Fake pharmaceutical is a growing global problem. The World Health Organization (WHO) estimates that counterfeit…
In this article, we will take a look into Red Points’ fitness equipment market research,…
When it comes to protecting intellectual property, design rights often take a backseat to copyrights,…
Mercado Libre is the largest ecommerce marketplace and fintech technological platform in Latin America. Mercado…
