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Brand protection Technology designed to protect brands at scale

A software that can react with the speed and size required for ecommerce

Detection bots

  • Specifically designed to identify more listings that circumvent traditional keyword searching. Ensuring accuracy and 24/7 protection.
  • Red Points’ bots are part of an advanced keyword and image monitoring system to detect your assets online.

Increased automation with machine learning

  • Red Points’ software learns from your detection history and suggests new search terms to widen your scope.
  • The software recognizes patterns in your enforcement activity and identifies new rules to automate the process.
  • The longer you use the platform, the greater the automation and power of the tool.

Asset matching using image recognition

  • Red Points is able to validate or reject hundreds of detections by recognizing your assets inside photos.
  • By using image recognition tech, the platform can process more listings on more sites, while maintaining accuracy, and improving the speed of validation.

Image fingerprinting

  • Red Points’ platform is able to identify if any detected listing is using your images, even if they have been slightly modified.
  • By using image fingerprinting technology, takedown requests are being sent automatically based on the unlawful use of your copyrighted images.

Anti-counterfeiting solution technology

Clustering tech

  • By using clustering, the platform groups, filters and matches gathered info to reveal counterfeiters’ identity and track them down.
  • Clustering allows you to stop the whack-a-mole effect by obtaining key insights, getting to the source, and helping you identify high-risk offenders.

Performance dashboards

  • Red Points’ software unifies all the information in one place and creates full reports from the latest brand protection actions.
  • The software displays all the gathered data in graphs and charts, providing a visual overview of the current status of personal or corporate brand protection.
  • Dashboards empower you to understand how your products are being sold and protected online, allowing you to make strategic, data-driven decisions.

If you have 15 mins, you can see Red Points in action with your brand

Ji Won Bang — Brand Protection Specialist