Lori Greiner is moderating the Brand Intelligence Summit Register now
Lori Greiner is moderating the Brand Intelligence Summit Register now



Lori Greiner is moderating the Brand Intelligence Summit Register now

Technology designed to protect brands at scale

A software that can react with the speed and size required for ecommerce

Detection bots

  • Specifically designed to identify more listings that circumvent traditional keyword searching. Ensuring accuracy and 24/7 protection.
  • Red Points’ bots are part of an advanced keyword and image monitoring system to detect your assets online.

Increased automation with machine learning

  • Red Points’ software learns from your detection history and suggests new search terms to widen your scope.
  • The platform recognizes patterns in your enforcement activity and identifies new rules to automate the process.
  • The longer you use the platform, the greater the automation and power of the tool.

Asset matching using image recognition

  • Red Points is able to validate or reject hundreds of detections by recognizing your assets inside photos.
  • By using image recognition tech, the platform can process more listings on more sites, while maintaining accuracy, and improve the speed of validation.

Image fingerprinting

  • Red Points’ platform is able to identify if any detected listing is using your images, even if they have been slightly modified.
  • By using image fingerprinting technology, takedown requests can be sent automatically based on the unlawful use of your copyrighted images.

Clustering tech

  • By using clustering, the platform groups, filters and matches gathered info to reveal counterfeiters’ identity and track them down.
  • Clustering allows you to stop the whack-a-mole effect obtaining key insights, getting to the source, and helping you identify high-risk offenders. 

Performance dashboards

  • Red Points’ platform unifies all the information in one place and creates full reports from the latest brand protection actions.
  • The platform displays all the gathered data in graphs and charts, providing a visual overview of the current brand protection status.
  • Dashboards empower you to understand how your products are being sold and protected online, allowing you to make strategic, data-driven decisions.

If you have 15 mins, you can see Red Points in action with your brand

Ji Won Bang — Brand Protection Specialist