Automatically find and remove gray market listings to protect your brand and distribution network
Identify unauthorized sellers on marketplaces, websites, and social media 24/7
Automatically enforce against unauthorized sellers or review detections and decide
See the impact of your brand protection actions
Bot-powered search
Scan marketplaces, websites, and social media for unauthorized sellers every hour
Photo analysis
Image recognition technology scans photos to identify unauthorized sellers
Self-improving detection
Machine learning suggests new rules and keyword opportunities
Automation rules
Set up rules that instantly start the enforcement process for unauthorized sellers
Validation cards
Use image cards to validate, pause or discard detected incidents
High-risk shortlist
Prioritize which potential infringements require your attention
Performance dashboards
Get full visibility into unauthorized sellers activities at a glance
Output reports
Measure the impact of your actions through different report templates
Data extraction
Use data in a way that suits you by exporting it or using our API
Unauthorized sellers are a threat to:
· Being sold through non-official channels
· Shrinking your value
· Diverting revenue
· Losing control over sales channels
· Competing with your official partners
· Increasing price race to the bottom
· Offering products without warranty
· Increasing complaints
· Generating negative reviews
“We tried to handle the situation internally, with the support of external law firms around the world, but because of the high number of fakes, it was impossible and very expensive for us to continue in that way.”
493,703
Listings removed
“We managed to restore our customers' trust by taking down 22,000 listings while removing over $2.5 million worth of counterfeits.”
$177M
In counterfeits removed
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
34,155+
Listings removed
“We see Red Points as an extension of our in-house counsel team, and we feel in safe hands”
98%
Enforcement success rate
processed on a daily basis
average takedown time
from all industries worldwide
What is an unauthorized seller?
An authorized seller is any third-party retailer who does not have an official relationship with your company – and has no right to buy your products to resell them to customers – but begins selling and advertising your products.
With the Red Points’ unauthorized seller removal solution, you can take advantage of machine learning and AI to uncover unauthorized sellers of your products online, whether legitimate or not.
How do I monitor and report unauthorized sellers?
Red Points’ unauthorized seller removal solution can act as your digital eyes and ears in that it scans online stores and channels to detect unauthorized sellers. The software gathers data and provides incident evidence, which can be actioned swiftly through automated workflows, allowing brand owners to act almost immediately when there is an infringing listing.
How to protect your brand from unauthorized sellers in 3 steps
There are three main steps to protecting your brand from unauthorized resellers: identify rogue sellers, monitor pricing, and send cease and desist letters to unauthorized dealers.
Step 1: Identify rogue sellers
You can’t take any action until you know who to go after. Today, an advanced monitoring system can scan marketplaces, seller websites, and gray market websites to look for instances of your brand and products.
A monitoring system can also work to connect the dots between multiple seller accounts find contact information and make enforcement more effective. With information on unauthorized resellers, you can also uncover how they purchased your products to see which of your distributor contracts needs attention.
Step 2: Monitor pricing
In addition to identifying unauthorized resellers, you can use monitoring tools to make sure the dealers in your supply chain are following your MAP policy. This makes distribution contract management easier. With continuous monitoring, you’ll know when a seller goes against your policy. You can act quickly and maintain your pricing power in the market.
Step 3: Notify/send cease and desist to unauthorized dealers
You now have two types of alerts to take action with unauthorized sellers and resellers and authorized sellers that are selling below MAP. The last step is to notify these parties in the right way. You don’t want to send a cease and desist letter to a legitimate seller and possibly harm the relationship, after all. With a legitimate company, you can let them know you’re aware they are selling under MAP and outline the steps you’ll take to enforce that if they don’t comply.
On the other hand, let’s say you found unauthorized sellers who did not sign a MAP policy agreement with you. This is where cease and desist notices come in. Also, if they are selling your products as “New,” you can make a case to Amazon (or another platform) that new products require your warranty, but since the seller is unauthorized, they can’t offer the warranty. This can give you another way to stop unauthorized sellers, remove the listing, and solve the issue.