Scammers can steal your content and upload it under a fake ecommerce website in a matter of minutes for several purposes:
Creating ads under the genuine brand name and stealing traffic
Using look-alike sites that mimic your official website
Creating phishing ecommerce sites to steal users’ personal and financial information
Red Points’ Ecommerce Brand Protection solution scans search engines and domain databases to automatically detect and report fake ecommerce websites in 3 main steps:
Detect fake ecommerce websites on:
Report domain takedown right away:
Stop repeat infringers:
Fake ecommerce websites attempt to pass themselves as the legitimate channel of one or more brands. They appear in several formats, the most common are:
Selling counterfeit products from various brands illegitimately
Selling your brand and mimicking your
When someone copies your official website, they put at risk:
enforcement success rate on fake ecommerce websites removal
from all industries
What is brand protection for ecommerce, and why do I need it?
Brand protection for ecommerce is a comprehensive strategy designed to safeguard your brand’s reputation, intellectual property, and revenue on digital platforms. It encompasses proactive monitoring, detection, and enforcement against various threats your brand may face online. You need it because the internet is a vast and dynamic marketplace where counterfeits, unauthorized sellers, and brand abuse can flourish. Without proper protection, these threats can damage your brand’s integrity, erode consumer trust, and impact your sales negatively.
How does brand protection work in ecommerce?
Brand protection in ecommerce operates on multiple fronts. It starts with the continuous monitoring of online marketplaces, websites, and search engines for counterfeit products, unauthorized sellers, and any instances of trademark or copyright infringement. Detection is followed by swift and strategic enforcement, which includes sending cease-and-desist letters, submitting takedown requests to e-commerce platforms, and, when necessary, pursuing legal action against infringing parties. The goal is to remove unauthorized listings and counterfeits promptly while preventing their reappearance.
What are the common threats to my brand on e-commerce platforms?
Your brand faces a range of threats in the e-commerce space, including but not limited to:
– Counterfeit products that mimic your brand’s offerings.
– Unauthorized sellers who may sell your products without your consent.
– Trademark infringements, where others use your brand’s name or logo without permission.
– Copyright violations, such as the unauthorized use of your product images or content.
– Minimum Advertised Price (MAP) violations, which can affect your pricing control.
– Product diversion, where your products are sold through unauthorized channels or regions.
How can I get started with brand protection for my ecommerce business?
To begin brand protection for your ecommerce business, reach out to a reputable brand protection service provider. They will typically offer a consultation to assess your specific needs and challenges. Based on this assessment, they will create a customized strategy to protect your brand online, ensuring a proactive and effective approach to safeguarding your brand’s reputation and revenue.
What are the benefits of brand protection for ecommerce?
The benefits of brand protection for ecommerce are numerous and include:
– Maintaining brand integrity and reputation.
– Enhancing consumer trust and loyalty.
– Protecting revenue by reducing sales of counterfeit products.
– Ensuring consumers receive genuine and safe products.
– Maintaining control over pricing and distribution channels.
– Mitigating legal and financial risks associated with brand abuse.
– Safeguarding the long-term value of your brand.