No pleasure from fakes

The challenge

Tenga, the sexual health and wellness company, found that fake versions of their products were being sold on several marketplaces, such as eBay, Aliexpress, and even Facebook. Although they tried to solve the problem very early in their history, they were targeting companies in China who have huge factory resources. They detected thousands of infringements, and it became impossible to take them down by themselves.

The solution

For Jo Walda, it was very disappointing to see that after they put in all of that hard work for a counterfeit product to put their brand reputation at risk. They got in contact with Red Points, since they realized that trying to fix it by themselves was a huge waste of resources, time and money.

The result

Since Tenga has been using Red Points’ technical solution, more than 7,000 infringement cases have been detected and more than 6,200 have been removed— representing a success rate of 89%. Counterfeits have been found on more than 15 online platforms, both on marketplaces and social media. As Jo says, “our sales have grown exponentially, and a big part of that is Red Points”.