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No pleasure from fakes

Tenga gets rid of over 6,350 counterfeit products with Red Points


Infringing platforms and marketplaces


Counterfeit products found


Brand protection effectiveness

The challenge

Tenga, the sexual health and wellness company, found that fake versions of their products were being sold on several marketplaces, such as eBay, Aliexpress, and even Facebook. Although they tried to solve the problem very early in their history, they were targeting companies in China who have huge factory resources. They detected thousands of infringements, and it became impossible to take them down by themselves.

The solution

For Jo Walda, it was very disappointing to see that after they put in all of that hard work for a counterfeit product to put their brand reputation at risk. They got in contact with Red Points, since they realized that trying to fix it by themselves was a huge waste of resources, time and money.

The result

Since Tenga has been using Red Points’ technical solution, more than 9,730 infringement cases have been detected and more than 6,350 have been removed. Counterfeits have been found on more than 75 online platforms, both on marketplaces and social media. As Jo says, “our sales have grown exponentially, and a big part of that is Red Points”.


Tenga was founded in 2005 in Tokyo, Japan by Koichi Matsumoto. Since then, Tenga has been a massively popular product both in Japan and globally. They sell high-quality pleasure products that one can use throughout their sexual life, and they promote a healthy attitude and culture surrounding sex.

Pleasure products industry

Pleasure products Industry

“Red Points is the solution for all of the companies in our industry that have a problem with counterfeit products and it’s a health product at the end of the day”

Jo Walda
European Sales Strategist at Tenga