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European Sales Strategist Jo Walda explains why they decided to automate their brand protection
Tenga, the sexual health and wellness company, found that fake versions of their products were being sold on several marketplaces, such as eBay and Aliexpress, and even Facebook. Although they tried to solve the problem very early in their history, they were targeting companies in China who have huge factory resources. Thousands of infringements were detected, and it was almost impossible to take them down by themselves.
According to Jo, it was very disappointing to see that after they put in all of that hard work for a counterfeit product to destroy their brand reputation. They got in contact with Red Points, since they realised that trying to fix it by themselves was a huge waste of resources, time and money.
Over the one and a half years that Tenga has been using Red Points’ technical solution, more than 7,000 infringement cases have been detected and more than 6,200 have been removed— representing a success rate of 90%. Counterfeits have been found on more than 15 online platforms, both marketplaces and social media. As Jo says “our sales have grown exponentially, and a big part of that is Red Points”.
For Tenga, their customers are number one, and they study very carefully what their needs are, in order to go above and beyond their expectations. When they first saw a fake they knew they had to fix it or it would damage their reputation, and put in danger the safety of the customer. As Jo says, “anything that could negatively affect the customer’s health should be stamped out as soon as possible”.
“When we see fakes we get worried: we can’t guarantee their quality or their safety to the customer.”
Tenga decided to hire Red Points as they realised that their technological solution was the only option that could ever take down thousands of infringements online. Red Points uses an advanced self-learning technology which automatically detects, reports and removes counterfeits online. As Jo says “I spend just 25 minutes a day going through the counterfeits that Red Points has flagged”.
Red Points is known for its machine learning capabilities that combine advanced keyword monitoring with image recognition. However, Jo also values the fact that the company’s platform is so easy to use. Even though the sources and prices are sometimes enough to indicate an infringement, in some cases validation might be needed. According to Jo, when this is the case, Red Points assists him in taking the right decision with a couple of clicks.
“Red Points is the solution for all of the companies in our industry that have a problem with counterfeit products and it’s a health product at the end of the day”.