Infringing platforms and marketplaces
Counterfeit products found
Brand protection effectiveness
Tenga, the sexual health and wellness company, found that fake versions of their products were being sold on several marketplaces, such as eBay, Aliexpress, and even Facebook. Although they tried to solve the problem very early in their history, they were targeting companies in China who have huge factory resources. They detected thousands of infringements, and it became impossible to take them down by themselves.
For Jo Walda, it was very disappointing to see that after they put in all of that hard work for a counterfeit product to put their brand reputation at risk. They got in contact with Red Points, since they realized that trying to fix it by themselves was a huge waste of resources, time and money.
Since Tenga has been using Red Points’ technical solution, more than 7,000 infringement cases have been detected and more than 6,200 have been removed— representing a success rate of 89%. Counterfeits have been found on more than 15 online platforms, both on marketplaces and social media. As Jo says, “our sales have grown exponentially, and a big part of that is Red Points”.
Tenga was founded in 2005 in Tokyo, Japan by Koichi Matsumoto. Since then, Tenga has been a massively popular product both in Japan and globally. They sell high-quality pleasure products that one can use throughout their sexual life, and they promote a healthy attitude and culture surrounding sex.
Pleasure products industry
Pleasure products Industry
“Red Points is the solution for all of the companies in our industry that have a problem with counterfeit products and it’s a health product at the end of the day”
European Sales Strategist at Tenga