Counterfeits laid bare

The challenge

Before they actually got their UK trademarks approved, Lounge started seeing people tagging their brand in some fake products in social media. They decided to look at it in more detail, and discovered that most of the websites were Chinese, including AliExpress and Alibaba. As their popularity grew, counterfeits of Lounge products appeared on other e-commerce sites, such as eBay.

The solution

In the beginning, Lounge felt lost and stuck, since they did not have the resources to hire a legal team. They contacted Red Points and were impressed by its digital solution, which automates counterfeit detection and removal, displaying clear and detailed results to Lounge through a web-based dashboard.

The result

In less than a month, Red Points had removed more than 2,200 fake Lounge products — a success rate of 96% at the time. Counterfeits were most prevalent on eBay and AliExpress. As Daniel says, it is a massive issue not only for financial implications, but also the negative impact on the brand’s reputation.