Counterfeits laid bare

Founder Daniel Marsden explains why Lounge decided to automate their brand protection

10+

Marketplaces found selling counterfeits

4,900+

Infringing products removed

96%

Brand protection effectiveness

The challenge

Before they actually got their UK trademarks approved, Lounge started seeing people tagging their brand in some fake products in social media. They decided to look at it in more detail, and discovered that most of the websites were Chinese, including AliExpress and Alibaba. As their popularity grew, counterfeits of Lounge products appeared on other e-commerce sites, such as eBay.

The solution

In the beginning, Lounge felt lost and stuck, since they did not have the resources to hire a legal team. They contacted Red Points and were impressed by its digital solution, which automates counterfeit detection and removal, displaying clear and detailed results to Lounge through a web-based dashboard.

The result

In less than a month, Red Points had removed more than 2,200 fake Lounge products — a success rate of 96%. Counterfeits were most prevalent on eBay and AliExpress. As Daniel says, it is a massive issue not only for financial implications, but also the negative impact on the brand’s reputation.

Lounge

The English underwear company was created with one intention: to bring the comfort back to underwear, while making you feel great with yourself. This is why they eliminated countless fabrics, stitches, and designs. It is inspired by real women and real moments.

loungeunderwear.com
Fashion Industry
UK

Fashion industry

“After a year now, we can’t imagine Lounge without the Red Points’ solution”

Daniel Marsden
CEO of Lounge

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