Toppling fakes

How Mighty Mug are protecting their innovative brand from counterfeiters


Websites selling fakes


Counterfeits removed


Enforcement success rate

The challenge

Mighty Mug products are distributed around the world. As a result, the company was having a hard time finding and addressing counterfeits on their own.
It was an expensive, time-consuming process with minimal return on investment. While Mighty Mug was trying to address the problem of infringements with a legal team, they were slowly losing money to counterfeits — $15 to 20 million in sales, in fact.

The Solution

The company turned to Red Points to tackle copyright infringements on a global scale. The automated, adaptable solution has worked wonders for the brand by implementing machine-learning features to find fakes at an incredible rate.

The Result

Since working with Red Points, Mighty Mug had addressed over 7,500 infringements. Smaldone says the solution has had an incredible impact on the company’s business and bottom line, allowing them to harness revenue that was being siphoned off by counterfeiters.

About Mighty Mug
After a spilled mug ruined an important computer, Jayme Smaldone and his team of mechanical designers and industrial engineers set out to create a new type of mug – one that would stand up to falling down and ruining your day.
Three years and a successful Kickstarter campaign later, the company released its patented no-spill travel mug with SmartGrip Technology. Today, Mighty Mug is available around the world.

Kitchenware industry

New Jersey, USA

Kitchenware industry

“I could go on and on about the benefits, but the truth is if you are building a brand, you need to use Red Points”

Jayme Smaldone,
CEO at Mighty Mug

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