Time’s up for counterfeiters

The challenge

By the time The 5TH realized they had a problem with counterfeits, almost 10,000 fake products had already been sold online. Having no experience dealing with counterfeits before, they decided to take matters into their own hands. However, for a team of only 12 members, that meant almost half of their staff had to constantly look online for infringements. This process, besides being mostly ineffective, took a lot of their time and resources.

The solution

After taking notice of their case, Red Points contacted The 5TH, offering a way out to their problem. Unlike traditional methods that can be expensive and time-consuming, our scalable, digital solution is able to automate counterfeit detection and removal, making it the most effective and efficient option in the market. Our web-based dashboard allows clients to see every step of the process in real time.

The result

In just 3 months since working with Red Points, The 5TH has been able to eliminate over 3,000 infringing listings from different websites and social media platforms, keeping $600,000 out of the hands of counterfeiters with these cases alone. Instead of having to worry over counterfeits affecting their brand, the team can now focus on what really matters: offering beautiful, affordable timepieces to the public.