RED POINTS raises $38M. Read more

Time’s up for counterfeiters

How Red Points’ technology helped The 5TH fight fakes online

Saying goodbye to fakes online

A look into The 5TH's fight against counterfeit


The 5TH's case at a glance

The Challenge

By the time The 5TH realized they had a problem with counterfeits, almost 10,000 fake products had already been sold online. Having no experience dealing with counterfeits before, they decided to take matters into their own hands. However, for a team of only 12 members, that meant almost half of their staff had to constantly look online for infringements. This process, besides being completely ineffective, took a lot of their time and resources.

The Solution

After taking notice of their case, Red Points contacted The 5TH offering a way out to their problem. Unlike traditional methods that can be expensive and time-consuming, our scalable, digital solution is able to automate counterfeit detection and removal, making it the most effective and efficient option in the market. Our web-based dashboard allows clients to see every step of the process in real time.

The Result

In just 3 months since working with Red Points The 5TH has been able to eliminate over 3,000 infringing listings from different websites and social media platforms, saving them around $600,000 with these cases alone. Instead of having to worry over counterfeits affecting their brand, the team can now focus on what really matters: offering great, affordable pieces to the public.

Download Case Study

The 5TH's brand protection is now efficient and cost effective

60+ Marketplaces found selling counterfeits
3,000 Infringing products removed
91% Brand protection effectiveness

The downside of the digital world

When members of The 5TH first saw there were fake versions of their products online, their first reaction was not immediate rejection, but surprise. As in many cases, they saw them as proof that they were succeeding. It wasn’t until they learned that over 10,000 counterfeits had been sold that they truly realized the damage this was causing to the brand.

Having a philosophy of making the most out of every minute, one of the main concerns of The 5TH was losing control over their products and the experiences consumers would have with fake ones.

“We spent so much time, and take so much care in producing a high quality and affordable time piece. It’s frustrating to see people coming out there and making a cheaper version of our watch.”


Marketing Manager at The 5TH

The rookie mistake

Even though counterfeits are nothing new, most companies don’t know how to properly deal with this issue, specially online. One of the most common mistakes is trying to tackle this problem alone which, for The 5TH, turned out to be an overwhelming experience.

It wasn’t until Red Points contacted them that they truly realized the amount of time and resources they were spending on counterfeits. The traditional approach was proving ineffective and the incidents kept flooding the internet.

Cutting edge technology with outstanding customer support

When Red Points spoke with The 5TH, their first thought was that the solution was too good to be true. And who could blame them? Our machine-learning technology that combines advanced keyword monitoring with image recognition can impress anyone.

In their own words, “Red Points has been a game-changer for The 5TH”, offering not only the best technology to eliminate counterfeits from online platforms and market places, but also the peace of mind of knowing your brand is protected 24/7.


Convinced that life is nothing but experiences, The 5TH offers a variety of lifestyle products online, ranging from watches to sunglasses and accessories. Since its beginnings in 2014, the Melbourne-based brand has grown to become a reference in fashion, with stylish and affordable pieces.

Industry: Fashion
Headquarters: Melbourne
Used Features: Anti-Counterfeit
Where: Worldwide

“Their response time in dealing with counterfeits and taking down these sites and imposter products is quite extraordinary. We just think it’s the best possible solution.”


Founder of The 5TH

Download the business case in PDF and know the complete story of success

Download Case Study PDF