Time’s up for counterfeiters

How Red Points’ technology helped The 5TH fight fakes online

60+

Infringing platforms and marketplaces

3,000

Infringing products removed

91%

Brand protection effectiveness

The challenge

By the time The 5TH realized they had a problem with counterfeits, almost 10,000 fake products had already been sold online. Having no experience dealing with counterfeits before, they decided to take matters into their own hands. However, for a team of only 12 members, that meant almost half of their staff had to constantly look online for infringements. This process, besides being mostly ineffective, took a lot of their time and resources.

The solution

After taking notice of their case, Red Points contacted The 5TH, offering a way out to their problem. Unlike traditional methods that can be expensive and time-consuming, our scalable, digital solution is able to automate counterfeit detection and removal, making it the most effective and efficient option in the market. Our web-based dashboard allows clients to see every step of the process in real time.

The result

In just 3 months since working with Red Points, The 5TH has been able to eliminate over 3,000 infringing listings from different websites and social media platforms, keeping $600,000 out of the hands of counterfeiters with these cases alone. Instead of having to worry over counterfeits affecting their brand, the team can now focus on what really matters: offering beautiful, affordable timepieces to the public.

The 5TH

Convinced that life is nothing but experiences, The 5TH offers a variety of lifestyle products online, ranging from watches to sunglasses and accessories. Since its beginnings in 2014, the Melbourne-based brand has grown to become a reference in fashion, with stylish and affordable pieces.

the5th.co
Fashion industry
Melbourne, Australia

Fashion industry

“Their response time in dealing with counterfeits and taking down these sites and imposter products is quite extraordinary. We just think it’s the best possible solution”

Alex McBride,
Founder of The 5TH

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