Ad Protection | Brand Impersonation

Remove unauthorized ads on search engines

Find and take down fake ads automatically
Global ad protection across 240+ countries
Stop scammers before they hijack your traffic

How it works

Three easy steps to protect and optimize your branded search traffic:

Find

Identify infringing ads on search engines of your choice

Remove

Take action against fraudulent and infringing ads, using built-in workflows

Measure

Obtain up-to-date reports of your brand's PPC landscape

Common ad scams

Trademark abuse

Unauthorized use of a brand´s Intellectual Property Rights violating search engine policies

Partner violation

Non-compliant ad partners violating brand agreements

Fraudulent sales

Phishing ads, sellers of counterfeit products, domain abuse, and online fraud

The key pillars to combatting fake ads

Common ad scam trends are effectively tackled through a combination of speed, traceability, and a multichannel approach

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Common Ad Scam Trends: Traceability and Reporting

Common Ad Scam Trends: Multichanel Approach

1Speed

Infringers can create fake ads on search engines and social media within minutes, making it challenging for brands to keep up

2Traceability and Reporting

Ads often display different information based on the user's geolocation, complicating detecting and reporting infringing ads

3Multichannel Approach

Fake ads are created across multiple platforms, linked to fake profiles and standalone websites, which are difficult to find and detect through traditional searches

What you can expect from Ad Protection:

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Better Customer Experience & Risk Mitigation

Control your brand messaging, customer journey, and online safety

Improved Campaign Performance

Lower your cost per click and increase revenue and profitability

Revenue Protection

Eliminate noise on search engines and increase traffic to your official channels

Why choose Red Points

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Always on. No caps

Unlimited detection and enforcement 24/7. No small print, no analyst hours, no extra purchases during peak times.

No stone unturned

Websites, ads, marketplaces, social media, domestic China platforms, search engines, deep web... We stop at zero.

10-year-trained AI

Trained with 2.7 billion data points monthly. Custom AI models for each of your product assets, overseen daily.

Revenue Recovery Program

Zero-cost litigation. Get money back from counterfeiters straight to your bank account, and close down seller accounts.

Platform Priority Partner

API connections, priority reporting, regional escalation paths, annual platform summits, and former platform leaders in our management team.

Human in the loop

IP-Ops team on top of all AI, plus a CSM at your disposal.

“It’s the speed and the volume, and the ability to attack hundreds of listings at once – I think that’s the biggest advantage”

14.3x

Estimated ROI

Francis Costello,
COO at 100%

“We tried to handle the situation internally, with the support of external law firms around the world, but because of the high number of fakes, it was impossible and very expensive for us to continue in that way.”

493,703

Listings removed

Marta Benedetto,
General Manager at FILA Italy

"What I like most about Red Points is the collaboration I have with the team. I really feel that they are our partners in addressing the problems."

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Sharlini Palar,
Senior Legal Manager Herbalife Nutrition Malaysia

red points quote kaspersky horizontal scaled

“Red Points gives us visibility across global marketplaces and everything is consolidated in a very easy to use platform.”

$1.6M

In infringements enforced

David Mole,
Global Digital Senior Marketplaces Manager

Frequently Asked Questions

What is ad protection?

Ad protection involves monitoring and removing fake ads to safeguard your brand’s reputation and revenue.

How does ad protection work?

Our system uses advanced technology to detect and remove fraudulent ads across various platforms, ensuring your brand remains safe.

Why is ad protection important?

Fake ads can damage your brand’s reputation, mislead customers, and result in revenue loss. Protecting against these threats is crucial for maintaining brand integrity.

How quickly can Red Points remove fake ads?

Our advanced API connections and expert team enable us to act swiftly, often taking down infringing ads within minutes.

What's the impact of ad scams?

Bad actors stealing your traffic through ad scams can leads to:

Consumers at risk
Falling prey of fraud and scammers by losing money, and sharing sensitive information

Poor brand reputation
Directly affected by the bad experience related to the brand

Revenue Loss
By scammers and by more competitors stealing traffic and lowering your sales volumes

Remove unauthorized ads on search engines

How it works