New York, October 2025 — Red Points today introduced Vision AI, a new Copilot capability that brings years of behind-the-scenes image analysis directly to customers. While Vision AI has long powered Red Points’ automated detection engine, it is now available on the frontline to give brands clearer insight into what the AI detects and why, making the platform more transparent, self-explanatory, and easier to act on at scale.
As counterfeiters adopt more adaptive visual tactics—from altered logos to new product variations—image-based threats have become more complex to find and review. Teams need context, not guesswork. Vision AI provides that context by showing the visual cues behind a flagged incident, helping teams understand the nature of a risk and decide how to respond without unnecessary back-and-forth or manual investigation.
“AI is now central to protecting brands at scale, but it has to be transparent,” said Laura Urquizu, President & CEO of Red Points. “Vision AI gives teams a clear view of what our models detect and why. It helps them act with confidence, accelerate decisions, and rely on intelligence they can fully understand.”
Why Vision AI Matters
Brand protection teams work across multiple channels, markets, and product lines. When an incident is flagged, understanding what was detected helps teams ensure consistent decisions, reduce escalation cycles, and strengthen internal alignment. Vision AI brings this level of clarity by showing the logos, patterns, products, or text that contributed to a match—turning what was once a closed detection process into a visual explanation that supports smarter case management.
With this layer of intelligence, brands can:
- make quicker, more confident decisions with clear visual evidence;
- ensure consistency across reviewers and internal teams;
- spot new visual trends such as emerging counterfeit logo variants;
- and adapt detection or automation strategies based on real patterns, not assumptions.
“Brands want to know why something was flagged, not just that it was,” said Daniel Shapiro, SVP of Brand Relationships at Red Points. “Vision AI gives them that visibility. It helps teams understand the visual cues behind an incident so they can prioritize quickly, reduce doubt, and build smarter enforcement strategies grounded in what the data shows.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
