New York — October 2024 — Red Points today announced the launch of Parallel Imports Protection, designed to help brands address the growing impact of unauthorized cross-border resale. As global e-commerce expands, genuine products are increasingly sold outside their intended markets, creating misalignment in pricing, compliance, and customer experience. Parallel Imports Protection gives brands a scalable way to identify and address these listings across major EU online marketplaces.
“Distribution has become one of the most fragile points in global commerce,” said Laura Urquizu, President & CEO of Red Points. “Brands need practical ways to protect how their products reach consumers. This release is about restoring balance in markets where control has become harder to maintain.”
Why Parallel Imports Protection matters
Parallel imports are no longer an operational inconvenience—they are a strategic challenge. For brands operating internationally, managing this risk is now a strategic requirement rather than a local enforcement issue.
With Parallel Imports Protection, brands can:
- Defend authorized distribution networks by limiting unfair competition from unauthorized sellers
- Preserve pricing and market strategy across geographic regions
- Improve customer trust and experience by reducing the risk of unsupported or non-compliant products
“As brands scale globally, maintaining consistency across markets becomes increasingly complex,” said Sergi García, Chief Marketing Officer at Red Points. “Parallel Imports Protection supports that consistency by giving brands clearer visibility into where their products appear and greater control over how their distribution strategy is executed.”
About Red Points
Red Points is the global leader in digital brand protection, trusted by over 1,300 brands worldwide. Using advanced technology and expert enforcement, Red Points helps companies fight counterfeits, impersonation, piracy, and gray market abuse across online channels—so brands can grow with confidence.
