New York, July 2024 — Red Points today announced the launch of Social Media Ad Protection, designed to detect and remove fraudulent paid ads on social platforms that impersonate brands and redirect consumers to fake websites. As social media advertising continues to scale as a primary discovery and acquisition channel, these malicious ads have become a major source of consumer harm, revenue loss, and brand damage.
Across platforms such as Facebook, Instagram, and others, bad actors increasingly use paid ads to bypass traditional safeguards. These ads often appear legitimate, use real brand assets, and reach large audiences quickly—only to redirect users to fraudulent websites that steal payments, personal data, or both. Social Media Ad Protection addresses this risk by giving brands a scalable way to identify and act on deceptive ad activity before it spreads.
“As commerce shifts deeper into paid social, brands need stronger control over how their name is used,” said Laura Urquizu, President & CEO of Red Points. “Protecting consumers today means acting earlier in the journey, before abuse has time to scale.”
Why Social Media Ad Protection matters
Paid social ads create a unique threat surface. They are designed for speed, reach, and trust—exactly the conditions scammers exploit. Unlike organic listings, fraudulent ads can appear overnight, generate immediate traffic, and redirect thousands of users to fake websites before brands are even aware of the activity.
With Social Media Ad Protection, brands can:
- Detect deceptive ads that misuse brand assets or messaging;
- Stop redirection to fake or malicious websites;
- Reduce financial and reputational damage caused by large-scale ad campaigns; and
- Protect consumers at the moment of discovery, not after harm has occurred.
As social platforms continue to invest in commerce, creators, and paid promotion, the line between advertising and transactional experiences keeps narrowing—making ad-based fraud a critical enforcement priority.
“Paid media has become one of the fastest paths scammers use to scale abuse,” said Daniel Shapiro, SVP of Brand Relationships at Red Points. “Brands need protection that operates at the same speed as social advertising, not days later after the impact is visible.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
