New York, November 2024 — Red Points today announced the launch of Executive Impersonation Protection, designed to detect and remove fraudulent social media profiles that impersonate executives and senior leaders. As platforms like LinkedIn, X, and other professional networks become core channels for business communication, these impersonations have emerged as a growing threat—one that can undermine trust, enable financial scams, and expose organizations to significant operational risk.
Bad actors increasingly create fake profiles posing as CEOs, CFOs, and other C-level leaders to exploit internal trust. These impersonations are often used to issue false instructions, request sensitive information, or initiate fraudulent payments. Because they closely mimic real executive identities, they are difficult to spot and can cause damage before companies are aware they exist. Executive Impersonation Protection addresses this risk by giving brands and organizations a scalable way to identify and act on executive identity abuse across social platforms.
“Trust is one of the most valuable assets a company has, and executive impersonation directly targets that trust,” said Laura Urquizu, President & CEO of Red Points. “When leadership identities are abused, the consequences can be immediate and costly. Executive Impersonation Protection helps organizations reduce that exposure and protect their people, their finances, and their reputation.”
Why Executive Impersonation Protection matters
Executive impersonation is no longer limited to isolated fake profiles. It has become a structured tactic used in social engineering, business email compromise, and payment fraud schemes. As organizations rely more heavily on digital communication and distributed teams, the risk associated with leadership impersonation continues to grow.
With Executive Impersonation Protection, organizations can:
- Rreduce the risk of scams that rely on false authority or executive trust;
- Protect employees from deceptive instructions and social engineering attempts;
- Limit financial losses tied to impersonation-driven fraud; and
- Preserve confidence in official leadership communications.
By addressing impersonation at the identity level, brands can intervene earlier—before fraudulent interactions escalate into financial or operational damage.
“Executive impersonation is effective because it exploits credibility, not technology,” said Daniel Shapiro, SVP of Brand Relationships at Red Points. “When a fake profile appears to come from leadership, employees are more likely to act without hesitation. Protecting executive identities is a critical layer in reducing fraud and safeguarding internal decision-making.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
