Infringing platforms and marketplaces
Counterfeit products found and counting
Value of counterfeit products enforced to date
Designer and CEO David Trubridge first realized he had a counterfeit problem when he saw a company exhibiting a booth full of his lights at the 2014 Hong Kong Lighting Fair. To solve this issue, Mr. Trubridge and his team hired a law firm. However, this process proved to be long, expensive and, ultimately, ineffective, as copies of his designs continued to be sold on online marketplaces.
After spending a considerable amount of time and up to $150,000 in legal fees, David Trubridge looked for an alternative solution and teamed up with Red Points. Our self-learning technology quickly began searching the web to detect, report, and remove counterfeits. During the process, the David Trubridge team was able to view and validate identified incidents in real-time to keep track of removals.
Within six months of using our service, 92% of infringements had been eliminated from online marketplaces, making it virtually impossible for knockoffs to reach consumers. Our platform allowed Mr. Trubridge and his team to have a clear picture of the severity of their problem and where their brand was most at risk. Red Points continues to protect the brand and remove fakes.
Inspired by the landscapes and nature of his home country New Zealand, designer David Trubridge has become a respected artist on a global scale. His pieces can be found almost everywhere in the world, from homes and renowned boutiques to embassies and even in a room of the Pompidou museum in Paris.
Hasting, New Zealand
“It used to take up a lot of our time and now we can just focus on design and doing our core jobs.”
Marketing Manager at David Trubridge LTD
Unfortunately, art and design lovers are not the only ones inte- rested in his pieces. The resounding success of his creations has also attracted counterfeiters around the world who are seeking to profit from his work. This has caused a series of problems that have resulted in a significant loss of revenue, as well as a blow to the reputation of the distinguished brand.
In an attempt to solve this issue, Mr. Trubridge and his team opted for the traditional method of hiring a law firm. However, the process was long and expensive. The legal case cost more than the company was able to recoup from the infringers and did not get the results they were expecting; copies of the designs continued to be sold indiscriminately through online markets.
At that moment they decided it was time to try an alternative approach and this is how a new alliance between David Trubridge and Red Points arose. It wasn’t difficult to sympathize with Mr. Trubridge and understand his frustration: with just a quick scan we were able to identify more than 600 incidents on well-known online retailers as well as on other online platforms. The worst part? His famous creations were being copied to low standard and sold illegally for less than half their real price.
Within 6 months of using our service, 92% of infringements had been completely eliminated from online marketplaces, making it virtually impossible for knockoffs to reach consumers. Our platform allowed Mr. Trubridge and his team to have a clear notion of the severity of their problem, as well as to monitor in real-time the state of the incidents and their elimination.
At Red Points, we are aware the fight against counterfeits is a long and difficult one, but it’s definitely not impossible. By using our service Mr. Trubridge has not only saved thousands of dollars worth in legal fees, but he and his team can now stop worrying about fakes and focus on what really matters: the quality and innovation of their designs.