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DOPE explains why they hired Red Points to protect it brand online
In the last 10 years, since DOPE was created in California, the original team crew has experienced a lot of different challenges. When they first noticed fake products of their brand, they took it as flattering. If people in other countries are copying you, you must be doing something right. Soon, though, they realized that the problem was hurting their brand.
DOPE’s first reaction was to apply traditional IP protection to their assets online, but they quickly realized that the solution wasn’t sustainable. DOPE spent up to $150,000 in legal fees, only to find out that it was incredibly ineffective. It was only when they found out about Red Points that he really understood the size of the problem.
After only 3 months working with Red Points, DOPE realized that they had lost millions of dollars to counterfeiters. That’s because in such that short period of time they managed to remove over 11,000+ infringing listings from websites and ecommerce platforms. DOPE is so satisfied with Red Points’ solution that they have recommended it to several other brands.
When DOPE first found out that there were counterfeiters trying to take advantage of their trending brand online, the team saw it as a good sign.
But they didn’t take long to realize that what he first saw as a positive sign of success was actually hurting both his sales and his business’ reputation.
“In 3 months with Red Points, we removed more than 11,000 infringements. We must have lost millions of dollars in the last 10 years. You do the math.”
When someone’s intellectual property is affected, many naturally think about hiring an IP lawyer to solve the issue.
The problem? It’s an online problem, that grows exponentially with the boom of ecommerce.
DOPE spent up to $150,000 in legal fees, trying to detect infringements online and enforce their intellectual property. They didn’t even realize how ineffective a traditional approach to the issue was until they hired Red Points.
But while Red Points is known for its machine learning capabilities that combine advanced keyword monitoring with image recognition, DOPE also values the company’s outstanding Customer Service.
For DOPE, that means peace of mind: they know their account manager is always available to answer any questions they might have on any specific infringement or on Red Points’ platform.
DOPE’s team were rapidly able to use all of Red Points’ features after a personal onboarding call from their account manager.
“We quickly learned how to use the detection, validation and enforcement features. And when we email Red Points, we know we’ll have an answer in our inbox in a matter of hours.”, they explain.
“We have recommended Red Points to several other businesses. It’s a solution invaluable to any successful ecommerce.”