The MOMO story
MOMO started in 1964 when gentleman driver Gianpiero Moretti created a special steering wheel for racing. Very soon, other racers took notice of Moretti’s new accessory, and within a year the MOMO steering wheel was used in a Formula One race-winning car.
Since then, MOMO has expanded greatly, and now creates a wide array of auto racing products and consumer driving accessories for a global audience of professionals and amateurs.
Counterfeiters hijacking social media
Social media is one of the most important channels for MOMO. Not just as an extra route for sales, but as a way of connecting with their fans, and getting people excited about their brand.
However, it’s become very easy in recent years for counterfeiters to abuse brands by using social media themselves. By using a brand’s copyrighted artwork and logo, counterfeiters can easily fool many social media users into thinking their account is authentic. They often appear in the comments section of brands’ posts, offering huge deals on products with links to hidden websites selling fakes.
Frustratingly, profiles can be set up in a moment’s notice, so even when accounts are properly taken down, it’s no effort for them to be brought back again right away. This is a trend that can seriously impact a brand’s growth and put its future in jeopardy. So it’s vital that they be detected and removed quickly.
Fakes undermining brand ethics
MOMO’s products are focused on much more than performance and aesthetics. They are used in racing cars – which scream down the tracks at 200 MPH – as well as in cars owned by amateur drivers. It’s no surprise that safety is absolutely paramount.
Counterfeiters do not abide by these regulations. Since their entire operation is illegal, corners are always cut if it can save money on production. The danger of driving with a counterfeited steering wheel can not be ignored – in the worst cases, it could mean the difference between life and death.
The brand protection solution
Before discovering Red Points, MOMO was unaware that a technological solution to their problems existed. Counterfeit products, brand abuse, social media violations, and more all had to be dealt with by in-house staff. Not only is this method mostly ineffective, but it also drags talented employees away from the job they are hired to do.
With Red Points, thousands of listings and profiles that were infringing on MOMO’s IP have been removed from 35 key websites. The value of the counterfeit products taken down is over $400,000, meaning the results that MOMO gets with their brand protection are well worth the investment.
