With offices in North America, Asia, and Europe Red Points is transforming the Brand Protection industry to put an end to a $4.2 trillion counterfeit industry problem, and make the Internet a safer place for brands and consumers. Red Points is already the most widely used platform that helps more than 1,300 brands worldwide.
Red Points introduces Document Management to centralize IP rights and strengthen enforcement readiness
As Intellectual Property enforcement becomes more global and time-sensitive, fragmented documentation can slow response and create risk. Document Management brings IP rights into a single, centralized hub connected to enforcement workflows, helping teams stay aligned, proactive, and ready to act when threats emerge.
Red Points launches industry’s first AI Commerce Protection to secure AI-powered shopping channels
With AI-powered shopping accelerating across platforms, counterfeiters are finding new ways to appear inside conversational and agent-driven purchase flows. AI Commerce Protection addresses this shift by detecting and removing fraudulent listings within AI-commerce environments, helping brands stay protected as consumer buying moves into AI-first channels.
Red Points introduces Vision AI to make image-based detection more transparent and actionable for brands
As image-based infringements become more complex and visually adaptive, brands need clearer insight into how AI interprets the content behind each case. Vision AI brings years of Red Points’ image-analysis technology to the customer interface, giving teams a transparent view of the visual cues behind flagged incidents and supporting faster, more consistent decision-making.
Red Points launches Actor Networks to uncover hidden actor relationships and strengthen strategic enforcement
As sellers operate across more channels with greater sophistication, brands need a clearer view of who is behind the activity they face. Actor Networks helps teams uncover potential relationships between sellers and accounts, offering insight into patterns, repeat offenders, and distribution behaviors that would otherwise remain hidden.
Red Points expands brand protection into mainland China with Premium Domestic China Protection
As China’s digital ecosystem continues to operate separately from global marketplaces, brands face growing exposure in platforms that are difficult to monitor from outside the country. Premium Domestic China Protection helps organizations extend their brand-protection strategy into mainland China, addressing infringements where traditional global tools cannot reach.
Red Points introduces Executive Impersonation Protection to stop identity-based scams targeting brand leadership teams
As executive identities are increasingly abused on social platforms to enable scams and false instructions, organizations face growing financial and operational risk. Executive Impersonation Protection helps detect and stop leadership impersonation early, protecting trust, employees, and business operations.
Red Points launches Custom Tags to bring greater structure, clarity, and control to brand-protection workflows
Brand-protection workflows have become increasingly complex, involving multiple teams and fast-moving decisions. Custom Tags give organizations a simple way to structure and classify incidents according to their own processes, improving coordination, triage, and case management across high-volume environments.
Red Points introduces Seller Risk Score to help brands anticipate fraud and focus on high-risk sellers
Fraud is accelerating across digital channels, and brands need clearer ways to identify which sellers pose the highest risk. Seller Risk Score provides an AI-driven assessment that helps teams anticipate potential repeat offenders and focus their enforcement efforts where impact will be greatest.
Red Points unveils AI Incident Prediction to help brands focus on the threats that matter most
As incident volumes continue to rise across marketplaces, social platforms, and emerging commerce environments, brands need clearer guidance on where to focus first. AI Incident Prediction uses brand-specific AI models to highlight incidents most likely to carry real risk, helping teams act earlier and allocate their time more effectively.
Red Points launches Parallel Imports Protection to help brands safeguard authorized distribution, preserve pricing strategies, and protect brand value across global marketplaces
As cross-border e-commerce accelerates, genuine products are increasingly sold outside their intended markets, creating disruption in pricing, compliance, and customer experience. Parallel Imports Protection helps brands identify and address unauthorized cross-border resale, strengthening control over authorized distribution across key marketplaces.
Red Points launches Social Media Ad Protection to stop fraudulent ads that redirect consumers to fake websites
As paid social becomes a primary path to discovery and purchase, fraudulent ads have emerged as a major source of brand and consumer harm. Social Media Ad Protection helps brands identify deceptive ads early and prevent redirection to fake websites, reducing risk across high-impact paid channels.
The Influencers Getting Paid to Promote Designer Knockoffs From China
Influencer partnerships with Chinese e-commerce fuel counterfeit sales, harming businesses and consumers. Red Points cites a 26% surge in Chinese counterfeiting (2023) and unveils new circumvention techniques.
Daniel Shapiro, SVP of Brand Relationships and Strategic Partnerships, spoke with Business about how the rise of online ecommerce has significantly impacted the counterfeiting landscape.
Red Points introduces Custom Priorities to help brands focus on what matters most first
As infringement volumes grow, brands need clearer ways to decide what to address first. Custom Priorities allows teams to align incident prioritization with their own business objectives, creating a fast lane for high-impact cases and accelerating enforcement where it matters most.
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