New York, October 2025 — Red Points, the world’s most widely used brand protection platform, today announced the launch of AI Commerce Protection, the industry’s first solution designed to detect, delist, and remove counterfeit listings appearing inside AI-powered shopping experiences, beginning with ChatGPT.
As AI-driven commerce accelerates, new fraud risks are emerging beyond traditional marketplaces. On September 29, 2025, OpenAI introduced Instant Checkout, enabling users to browse, evaluate, and purchase products directly inside ChatGPT — powered by the Agentic Commerce Protocol, an open-source standard developed with Stripe. U.S. users can now buy products from participating merchants, starting with Etsy sellers, without leaving the chat interface. Shopify and Walmart integrations are expected to follow.
This shift transforms conversational AI into a fully operational commerce environment — one used by millions of consumers daily. It also opens a new surface area for counterfeiters and scammers looking to exploit AI search, recommendation, and transactional pipelines.
“AI-driven shopping is here — and it moves faster than traditional e-commerce,” said Laura Urquizu, President & CEO of Red Points. Brands need protection wherever consumers discover and purchase products. Red Points already processes more than 90 million digital signals every day on marketplaces, social platforms, websites, apps, and paid media. With AI Commerce Protection, we ensure brands stay secure as commerce shifts into AI-first experiences.”
Why AI Commerce Protection Matters
As AI platforms integrate shopping and payment capabilities, they create:
- Frictionless purchase flows, reducing consumer hesitation
- New discovery surfaces, where product suggestions come directly from the AI, not from a marketplace search
- Emerging blind spots, where counterfeit listings and scam links can appear with fewer traditional checkpoints
While Instant Checkout currently supports US-based Etsy sellers and U.S. users, the rollout to Shopify’s one-million-merchant ecosystem and Walmart integrations in 2025–2026 is expected to scale agentic commerce globally.
“Agentic commerce fundamentally changes how consumers discover and buy products — and that trust becomes a target,” said Daniel Shapiro, SVP of Brand Relationships at Red Points. “As AI platforms recommend and complete purchases on behalf of users, counterfeiters will move quickly to exploit those paths. Our role is to ensure brands stay ahead of these threats, so consumers can shop confidently.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
