New York, October 2025 — Red Points today announced the launch of Document Management, a new capability designed to help brands centralize and manage their Intellectual Property enforcement rights directly within the Red Points platform. As enforcement strategies grow more complex and global, many organizations still rely on fragmented systems—spreadsheets, shared drives, and disconnected workflows—to manage critical IP documentation. Document Management addresses this gap by consolidating IP rights into a single, operational hub linked directly to enforcement activity.
Managing IP rights is foundational to effective enforcement, yet delays or blind spots in documentation can slow response times or interrupt protection altogether. Document Management helps brands ensure their rights are accessible, up to date, and ready to use—so enforcement teams can act without friction when threats arise.
“Strong enforcement starts with having the right foundations in place,” said Laura Urquizu, President & CEO of Red Points. “Document Management gives brands a more reliable way to organize and maintain their IP rights, reducing risk and helping teams move faster when it matters most.”
Why Document Management matters
As infringement volumes increase and enforcement spans more regions and channels, alignment around IP rights becomes critical. When documentation is scattered, teams lose time, visibility, and confidence—often at the exact moment action is needed. Document Management transforms IP rights from static files into an active part of the enforcement process.
With Document Management, brands can:
- Reduce delays caused by missing or outdated documentation;
- Ensure teams and partners work from a single, accurate source of truth;
- Avoid enforcement downtime by staying ahead of rights expirations; and
- Strengthen coordination across legal, brand protection, and operations teams.
“IP documentation shouldn’t slow enforcement down—it should enable it,” said Danae Vara, Chief Product Officer at Red Points. “By centralizing rights inside the platform, brands gain clarity, consistency, and readiness across teams. That operational discipline makes a real difference when responding to infringement at scale.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and over a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
