New York, January 2025 — Red Points today announced the launch of Premium Domestic China Protection, designed to help global brands detect and enforce online infringements across mainland China’s domestic digital platforms. As China’s e-commerce ecosystem continues to grow independently from global marketplaces, brands face increasing exposure in environments that are inaccessible from outside the country. Premium Domestic China Protection gives brands a trusted, compliant way to address this risk with the same level of rigor they expect globally.
China’s domestic platforms operate under distinct technical, regulatory, and access conditions. Counterfeiters and bad actors exploit these differences, often operating entirely within mainland-only environments where traditional global monitoring tools cannot reach. Domestic China Protection addresses this gap by combining technology with local expertise to help brands identify infringements, assess their scale, and take action within platforms that are otherwise opaque to international teams.
“China is one of the most important markets for global brands, but also one of the most complex to protect,” said Laura Urquizu, President & CEO of Red Points. “Premium Domestic China Protection allows brands to extend their enforcement strategy into mainland platforms with confidence, ensuring they don’t have blind spots in a market that plays a critical role in their growth and brand protection strategy.”
Why Premium Domestic China Protection matters
For many brands, China represents a parallel digital economy — one where counterfeits, brand abuse, and copyright violations can scale quickly without visibility from outside the region. Managing this risk requires more than translating a global approach; it demands local access, cultural understanding, and enforcement processes tailored to domestic platforms.
With Premium Domestic China Protection, brands can:
- Gain visibility into infringements on mainland-only marketplaces and social commerce platforms;
- Address counterfeits, replicas, copyright violations, and brand abuse within local ecosystems;
- Apply a consistent global brand-protection strategy while respecting regional realities; and
- Reduce the operational burden of navigating China’s fragmented digital landscape.
“Brands operating in China need solutions built for how the market actually works,” said Sergi Garcia, Chief Marketing Officer at Red Points. “Premium Domestic China Protection gives teams a practical way to act inside local platforms, using intelligence and enforcement approaches designed specifically for that environment.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
