New York, November 2024 — Red Points, a global leader in digital brand protection, today introduced Custom Tags, a new capability designed to bring greater structure and clarity to incident management. Custom Tags give teams a simple, flexible way to organize their work, align stakeholders, and focus on the incidents that require attention, especially in high-volume and fast-moving environments.
As incident volumes grow across channels, teams need clearer ownership, better internal alignment, and faster access to the cases that matter most. Custom Tags give brands this control by enabling them to label, filter, and group incidents according to their own criteria — from urgency and product type to workflow stage, infringement characteristics or internal follow-up needs. This flexibility helps teams stay organized, maintain visibility across departments, and make smarter, data-driven decisions.
“Brands want more control over how they manage incidents — and they want tools that adapt to their workflows, not the other way around,” said Laura Urquizu, CEO of Red Points. “Custom Tags deliver exactly that. They give teams a clearer view of what needs attention, improve coordination across functions, and help organizations make faster decisions grounded in their own priorities.”
Why Custom Tags Matter
For many companies, brand protection has evolved into a full case-management workflow involving legal, compliance, operations, e-commerce, marketing, and sales. Incidents need to be triaged, escalated, validated, or routed to the right stakeholder at the right moment — and relying on standard platform fields often makes this process slower and less transparent.
Custom Tags provide a simple, flexible way to structure these workflows without adding complexity. By letting teams label incidents based on their own processes, they help organizations:
- streamline case management and track incidents through each stage of review;
- keep cross-functional teams aligned and aware of responsibilities;
- surface high-priority or time-sensitive cases instantly;
- identify trends, recurring issues, or repeat offenders;
- and support clearer reporting and more informed decision-making.
“Custom Tags are about helping teams work the way they actually operate,” said Danae Vara, Chief Product Officer at Red Points. “Whether a brand wants to track urgent cases, manage escalations, or organize incidents by workflow stage, tags make it easy to bring that structure into the platform. It’s a flexible layer of organization that adapts to each customer’s needs and strengthens case management at scale.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
