New York, October 2025 — Red Points, the world’s leading platform for removing online infringements at scale, today announced the launch of Actor Networks, a new seller-intelligence capability designed to help brands uncover hidden relationships between sellers and actors across channels, enabling faster and more strategic enforcement across digital channels.
As online commerce expands across marketplaces, social platforms, video sites, messaging apps, and independent webshops, infringing activity has become more coordinated and harder to trace. Sellers often operate across multiple channels, reuse identifiers, and form broader networks that are not visible through isolated incidents. Actor Networks connects these dots, giving brands a consolidated view of how actors may relate to one another so they can identify repeat offenders, recognize patterns, and focus enforcement where harm is highest—both online and through offline investigations.
“Brands need more than reactive takedowns. They need a deeper understanding of who is behind the activity and how those actors operate,” said Laura Urquizu, CEO of Red Points. “Actor Networks gives our customers that clarity. It helps them make decisions grounded in intelligence, not assumptions, so they can act earlier and protect consumers more effectively.”
Why Actor Networks matters
For many brands, the challenge is no longer detecting individual infringements but understanding the broader structures behind them. Actor Networks addresses this shift by helping teams distinguish isolated activity from coordinated behavior, revealing not only potentially infringing actors but also the distribution pathways that enable counterfeits and diverted goods to spread across markets. By connecting cross-channel data—all powered by Red Points’ industry-leading dataset—it reveals patterns that are difficult to spot through single-channel monitoring. This allows brands to build stronger cases, use resources more effectively, and act earlier when new risks appear.
“Our customers increasingly want to understand the ecosystem behind an incident — not just who is selling, but how those sellers connect to one another,” said Danae Vara, Chief Product Officer at Red Points. “Actor Networks provides that visibility. It helps brands identify the actors causing harm as well as the distribution networks that sit behind counterfeit or gray-market activity. When you can see those connections, you can act with far greater accuracy and impact.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
