New York, October 2024 — Red Points today announced the Seller Risk Score, an AI-driven indicator that evaluates the likelihood that a seller will engage in future infringement. The score gives brands a contextualized view of seller behavior across platforms and helps them prioritize enforcement based on where real exposure lies. As fraud becomes more sophisticated and spreads across e-commerce, brands need a clearer way to identify which sellers pose the highest risk and how to act sooner.
In today’s fast-moving digital environment, repeat infringers, high-reach sellers, and platform-specific risks can quickly escalate into significant revenue and reputation losses. Without a structured method to evaluate these signals in combination, many teams struggle to keep pace. Seller Risk Score consolidates these factors into a single percentile-based assessment, making it easier to spot high-risk sellers early, guide investigations, and focus teams where they can have the most impact.
“In today’s environment, brands cannot afford to treat all incidents or sellers equally,” said Laura Urquizu, President & CEO of Red Points. “They need a clearer understanding of who might cause harm and where the real exposure lies. Seller Risk Score brings predictability and focus to that process, helping teams act sooner and make better-informed decisions.”
Why Seller Risk Score Matters
Seller behavior is one of the strongest indicators of future infringement. Yet many organizations still rely on incident-level reviews, which reveal symptoms but not patterns. Seller Risk Score gives teams a more comprehensive view by evaluating a wide set of signals—from recent infringements and seller reach to cross-customer and cross-platform activity. The result is a percentile-based score that helps teams understand how risky a seller is relative to others in the ecosystem.
With this intelligence, brands can:
- anticipate potential repeat offenders and act before issues escalate;
- direct time and resources toward sellers most likely to impact revenue or trust;
- support deeper investigations with clearer starting points;
- strengthen recovery efforts by targeting high-impact sellers first.
By assessing risk at the seller level—not just the listing or domain level—teams gain a cross-platform perspective that is not available in other competitive solutions.
“Customers want to understand the people behind the activity, not just the listings,” said Danae Vara, Chief Product Officer at Red Points. “Seller Risk Score helps them see patterns that were previously scattered across platforms. It gives teams a more complete picture of risk so they can prioritize intelligently and take actions that drive meaningful impact.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and over a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
