There are various ways brands can get protection for their trademark:
1- Early registration
A critical first step is to register your trademark as early as possible. You should also take into account the countries where you plan to expand your business, in the coming years. More importantly, you should consider the countries that follow the First to File approach when applying for trademark registration.
2- Leverage the Madrid Protocol
Using the Madrid Protocol, you can obtain trademark protection in several countries with just one application. Once the trademark is granted through the World Intellectual Property Organization (WIPO), it is registered and recognized in all the member countries.
3- Proactively monitor the use of trademarks worldwide
It’s important to constantly monitor any kind of trademark infringements to ensure no one is using your trademark in any capacity. However, registering your trademark doesn’t mean your brand will be automatically protected. You will still have to keep a close eye on your products in order to monitor any possible misuse of your trademark.
Red Points’ Trademark Protection Solution leverages the power of AI, image recognition, and machine learning to help brands automatically find and remove trademark infringements.
Not only does our Trademark Protection Service constantly scan for infringements, meaning it can find them nearly as soon as they enter the online market, but it can initiate the takedown process for you and could potentially save you the time and money of taking legal action.