Amazon listing hijacking happens when an unauthorized seller lists a counterfeit version of your product on the platform. These counterfeit products are usually cheap versions of the actual products your brand produces and sells. It is fairly simple for a bad actor to hijack one of your product listings on Amazon.
It is fairly simple for a bad actor to hijack one of your product listings on Amazon. They simply need to steal your product photos and name and can list their counterfeit in a matter of minutes. Once posted, it can be difficult for consumers to identify the hijacked listing as a counterfeit, and they can be extremely enticing for budget shoppers.
Because these counterfeit products are made with lesser-quality materials, they can usually be sold for far less than your original product. This can entice shoppers who scour the platform for the best deals on products.