224,359
Total units removed
$7,749,828
Value of counterfeit products enforced in 3.5 years
80.2%
Enforcement success rate
Counterfeits were only a small problem for CATAN until 2015 when the brand began noticing a drastic increase in material loss and negative customer reviews. After extensive research into their quality control standards, they realized a massive increase in counterfeit products online was to blame.
The brand hired lawyers and other brand protection specialists to track counterfeiting activity they saw and manually send cease and desist letters to each individual platform. This soon became overwhelming and unscalable. Counterfeits started to impact CATAN’s growth, and the sheer number of fake products combined with the manual takedown process simply wasn’t working.
Red Points was able to help CATAN protect its brand and enforce its intellectual property with counterfeit monitoring and automatic takedowns. With the always-on brand protection software handling active counterfeit threats, the brand has more time and resources to focus on building up its proactive brand protection.
Since working with the brand, Red Points has enabled CATAN to take down nearly a quarter of a million fake games out of the market. That’s equal to over $7 million in revenue, and over 20,000 fraudulent transactions the brand was able to prevent. CATAN’s legal team can now focus on Intellectual Property registration without having to spend countless hours going after counterfeiters. Addressing counterfeits at this scale allowed the brand to get its reputation and revenue back on track.
Thanks to Red Points, CATAN was able to rebuild its sales previously lost to counterfeits and earned its highest revenue to date in 2020.
CATAN
CATAN is a well-known board game first sold by creator Klaus Teuber in 1995. Since its inception, the game has exploded in popularity. CATAN has been published in over 40 languages, and over 35 million units of the game have been sold worldwide.
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catan.com
Games and Toys Industry
Germany
CATAN is a well-known board game first sold by creator Klaus Teuber in 1995. Since its inception, the game has exploded in popularity. CATAN has been published in over 40 languages, and over 35 million units of the game have been sold worldwide.
Though CATAN enlisted the help of professional IP experts, the increase in counterfeit products online was too much for the brand to handle. The volume of complaints from customers became unmanageable, and the brand was losing revenue while working through lengthy manual takedowns.
Before Red Points, CATAN had to focus all their intellectual property specialists and resources on catching and taking down counterfeits. It was an overwhelming task that took increasing amounts of time and had little payoff for the brand. With Red Points, monitoring for counterfeits and taking down fake products became an automatic process running behind the scenes.
Now that Red Points handles CATAN’s reactive IP defense, the brand can spend their time on proactive IP defense. They can now build stronger defenses, and identify new emerging IP threats all while combating counterfeits as they occur. Thanks to Red Points, the brand has boosted their sales, and continues to protect the quality and reputation of the brand.