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Facing counterfeits and fake cosmetics head-on

How Red Points helped FOREO remove over $2.5 million worth of fake products online in two years

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22,000

Listings removed

$2.5 million

Value of counterfeit products enforced

83%

Enforcement success rate

The Challenge

As the brand became popular, FOREO started to experience more and more counterfeit goods online, leading not only to financial losses but more importantly it started to negatively impact consumers’ trust.
After spending countless in-house resources and staff’s time, FOREO started to look for a more time and cost-efficient alternative.

The Solution

Red Points allows FOREO to automate the detection and removal of online brand abuse. By leveraging the data and metrics pulled by Red Points’ Brand Intelligence platform, FOREO can make informed decisions to drive their online brand protection strategy.

The Result

Since using Red Points, FOREO has managed to take down 22,000 listings and more than $2.5 million worth of counterfeits – representing a success rate of 83%.
For FOREO their customers’ happiness and trust comes first. Thanks to Red Points’ solution and support in mitigating the impact of online counterfeiters, the innovative tech beauty brand was able to regain consumers’ and retailers’ trust whilst increasing revenue and strengthening their brand online.

FOREO
FOREO, one of the world’s most popular beauty tech brands, and the maker of the iconic LUNA mini 2 facial brush was founded in 2013, in Sweden. Its founder, Filip Sedic, came up with the idea whilst shopping with his wife and seeing her struggle to find effective skincare cleansing products.

Over time, Filip developed the idea for the LUNA range of products and in six years they grew from two employees at their Swedish headquarters to over 3.000 people worldwide.

foreo.com
Cosmetics Industry
Sweden

Cosmetics Industry

“We managed to restore our customers' trust by taking down 22,000 listings while removing over $2.5 million worth of counterfeits.”

Evan Feldstein,
Vice General Manager and General Counsel at FOREO

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The FOREO story

FOREO, one of the world’s most popular cosmetics companies, and the maker of the iconic LUNA mini 2 facial brush was founded in 2013, in Sweden. Its founder, Filip Sedic, came up with the idea whilst shopping with his wife and seeing her struggle to find effective skincare cleansing products.
Over time, Filip developed the idea for the LUNA range of products and in six years they grew from two employees at their Swedish headquarters to over 3,000 people worldwide making a mark with their beauty products in the cosmetics industry.

Counterfeits causing loss of consumer trust

The counterfeits found online were affecting FOREO’s brand reputation tremendously with consumers losing trust in the brand and faith in obtaining a legitimate, high-quality FOREO product. Counterfeit cosmetics also affected the relationship between the beauty giant and their third parties retail partners, who would question how to spot a fake FOREO and whether some of these online sales were legitimate.

The brand protection solution

Prior to using Red Points, employees had to spend hours of their valuable time going one by one after the fake goods. A lot of valuable time was invested dealing with consumer complaints about low-quality, fake products impacting FOREO’s brand reputation.
Red Points’ Brand Intelligence platform helps FOREO to save time, keep the counterfeits issue under control, and make informed decisions to drive their online brand protection strategy. Since using Red Points, FOREO has managed to take down 22.000 listings and more than $2.5 Million worth of counterfeits while winning their consumers’ trust back.

If you have 15 mins, you can see Red Points in action with your brand

Ji Won Bang — Brand Protection Specialist