Fake athletic footwear online

How the online shopping habits of consumers can lead them to buying fake trainers

With this research, we aim to better understand what leads consumers to purchase counterfeit athletic footwear online, and whether they do so knowingly.

This survey was intended to be useful for businesses working within the athletic footwear industry. This research seeks to inform industry professionals about the amount of counterfeits bought online, the buying habits that lead consumers to the purchase, and their attitudes towards fake sports footwear.