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Social media and ecommerce have created a perfect storm for counterfeiters. The potential access to billions of users, extensive marketing tools, anonymity and privacy features are a counterfeiter’s dream, and they are making the most of this opportunity. In this ebook, we go through the best practices to protect your brand on these platforms.
This guide is aimed at owners and employees of small-to medium-sized businesses in charge of protecting brand identity and intellectual property. This ebook is also perfect for people working within brand protection and interested in keeping up with industry trends.