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How the sale of counterfeit cosmetics affects brands

Online channels have opened doors for cosmetic brands to reach consumers, but so to counterfeiters

In this research, we take a look at the role social media has taken in the promotion and sale of counterfeit cosmetic products online, as well as the impact this has caused to genuine brands. The document covers key findings on people’s buying behaviours online, fake products and their effect on businesses.

This research is aimed at businesses within the cosmetics industry, seeking to understand consumer perceptions and attitudes towards cosmetic products, specifically when shopping online.

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