New York, March 2026 — Red Points today announced the launch of the Enforcement Log, a new capability that gives brands a complete, chronological view of every action taken to enforce their rights — from the moment a link is reported through to its final outcome. Available inside the Red Points portal, the Enforcement Log transforms enforcement from a behind-the-scenes process into a fully transparent, auditable record.
For brands managing large volumes of infringements across channels, enforcement has historically been difficult to follow. Reported links move through complex workflows with escalations, follow-ups, and pushback responses happening in the background. The Enforcement Log makes all of that visible, giving brand protection teams the context they need to understand outcomes and demonstrate the value of their enforcement investment.
“Brands deserve to see the full picture of what’s being done to protect them,” said Laura Urquizu, President & CEO of Red Points. “The Enforcement Log doesn’t just show where a case ended up — it shows every step taken to get there. That level of transparency builds trust and gives teams the evidence they need to make better decisions.”
Why enforcement visibility matters
As infringement volumes grow and enforcement spans more channels and geographies, brands face increasing pressure to demonstrate that their protection programs are working. When enforcement activity is invisible, results become harder to justify — and harder to improve. The Enforcement Log addresses this by surfacing the full operational record of each case, including all contacts made, documents submitted, reminders sent, and escalations pursued before a link reaches its final status.
With the Enforcement Log, brands can:
- See the full enforcement history of every reported link, from first submission to final outcome;
- Understand complex cases where multiple actions were taken in parallel or links were re-reported following platform pushbacks; and
- Reduce time spent on status updates by giving teams direct access to the information they need.
“Our enforcement operation runs at a scale that only automation makes possible — thousands of cases processed simultaneously, across channels, regions, and entity types,” said Sergio Fernández, Chief Operations Officer at Red Points. “But automation alone doesn’t win complex cases. When platforms push back, when a link gets relisted, or when a case requires a different approach, our systems and teams adapt. The Enforcement Log gives customers a transparent view into both — the scale at which we operate and the expertise applied when it matters most.”
About Red Points
Red Points protects brands and consumers from counterfeits, impersonation, and digital fraud across marketplaces, social platforms, websites, apps, video commerce, and AI-commerce environments. Powered by advanced AI and over a decade of operational refinement, Red Points delivers predictive, scalable brand-protection systems for global enterprises.
