Red Points at 2nd Brand Protection Congress in Frankfurt


4th September 2018 – Red Points is a main sponsor of the 2nd Annual Brand Protection Congress, held in Frankfurt. This event provides awareness to brand owners in mitigating counterfeiting issues and brand infringements. Representing Red Points will be Conrado Lamas, VP of Communications, Danae Vara, VP of Product, Kevin Meyer and Karlis Grinvalds, both Account Executives. On the first day, Danae Vara will give a presentation about Addressing a Global Brand Protection Strategy.  During the presentation, Danae will talk about the online black market – specifically how to identify unknown distribution threats on the internet. The speech will touch on the grey areas of the market, and how to fight against fakes, brand impersonations, and scams. Lastly, Danae’s presentation will also cover how to engage with partners and distributors to avoid brand erosion.