Red Points Expands in the U.S Opening New Office in Utah


SALT LAKE CITY, UT (October 15th) – Red Points, the brand intelligence platform and global leader in online IP infringement detection and removal, today announced that it is opening a new office in Salt Lake City, Utah to support the company’s rapid U.S. growth. Since opening its first U.S office in New York in early 2018, Red Points has seen an over 300 % increase in U.S. revenue growth and has multiplied its U.S.-based workforce more than sevenfold. 

The Utah office marks the global company’s third location and will be based in Downtown Salt Lake City. As the company continues its rapid growth, the firm anticipates the new location will be home to 15 new employees from the sales and customer support team in 2020, with potential to expand in the future. The US market currently makes up half of Red Points’ global accounts. 

“We’re very excited to open our new U.S  office, in one of the most dynamic cities in the world for start-ups,” said Laura Urquizu, CEO and Partner of Red Points. “Our Salt Lake City presence will continue to support our ambitions to further expand our footprint in the U.S., and allow us to better serve  the growing demand from both our current and future customers.” Red Points’ comprehensive all-in-one solution helps companies increase their online sales by monitoring their online distribution channels and is used by over 600 brands worldwide including MVMT, Mighty Mug, and Foreo. 

By combining online brand protection, copyright enforcement, and distributor monitoring capabilities, Red Points gives full visibility into brands’ presence online. Over 600 companies rely on Red Points to fight fakes, piracy and distribution abuse online, allowing them to maintain control, improve their brand value, and increase revenues. 

Since its foundation, the company has received several rounds of investment totaling $64M, from firms including Summit Partners, Eight Roads Ventures, Mangrove Capital Partners and Northzone. This year, Red Points also strengthened its leadership team with several new global executive appointments including former Workday VP of Finance, Lena Shishkina, the company’s first Finance and Operations Chief as well as Arantza Loza who joined the team as Global Head of Operations over the summer and Michael Hubrich, Red Points’ new Vice President of Enterprise Sales as of October 1st. .

For more information on Red Points, please visit