The Food Huggers case at a glance

Founder Adrienne McNicholas explains why Food Huggers decided to automate their brand protection

10+

Marketplaces found selling counterfeits

2.000+

Infringing products removed

94%

Brand protection effectiveness

The challenge

Food Huggers discovered counterfeits of their products during their Kickstarter campaign before they had even entered product development. The problem initially seemed contained to Chinese site Alibaba, but as their popularity grew, counterfeit Food Huggers suddenly appeared in great quantities on e-commerce sites popular in the US, like Amazon.

The solution

Food Huggers looked into legal action, sending a very expensive C&D letter, but realised that claiming damages from hundreds of individuals was unrealistic with such high legal costs. They turned to Red Points’ scalable, digital solution, which automates counterfeit detection and removal, clearly displaying results to clients through a web-based dashboard.

The result

In two months Red Points found 2,297 infringements, removing 2,166 for an impressive success rate of 94%. Counterfeits were most prevalent on Aliexpress, Wish and Alibaba, with a $3.50 price average where genuines retail at $10.95. Adrienne says days’ worth of work removing counterfeits now take her just a couple of minutes with Red Points.

Food Huggers

Launched on Kickstarter, Food Huggers are designed to keep groceries fresher for longer by covering cut fruit and vegetables with a reusable silicone cap that recreates the natural skin.

foodhuggers.com
Food Industry
Delaware, USA

Food Industry

“The Red Points Solution is both transparent and incredibly efficient”

Adrienne McNicholas,
Founder Partner at Food Huggers

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