Cutting Impersonators at the Source

The Challenge

When Australian-based personal lender Jacaranda Finance was targeted by digital scammers, their hard-earned reliability was suddenly put at risk. Jacaranda’s posts were stolen and copied, along with their brand name and image, to make the fake profile appear legitimate. The scammer then sent out a mass message to all of Jacaranda’s followers with a fake giveaway link to a scam website.

Thankfully, Jacaranda’s Head of Marketing Nick Yang was able to alert their customers in a timely manner, and no one was scammed. They also knew, however, that this scam had suddenly put their customers’ trust at risk, and it was likely another would pop up eventually.

This failed impersonation scam was a call to action they needed to make changes and put a plan in place in order to avoid similar security risks in the future.

The Solution

Nick took fast corrective action as soon as the threat of the false-link scam was realized. But the fake profile was still up on Facebook: they had tried to report it and get it removed directly to no avail. This was when they discovered Red Points.

With Red Points, Jacaranda was able to get the account removed from Facebook in just 24 hours. The service proved to be simple and efficient, and they brought Red Points on as their ongoing brand protection service shortly after.

The Result

Jacaranda Finance was able to avoid a large-scale hit to its reputation and protect its customers thanks to the quick work of Red Points.

Now that Jacaranda utilizes Red Points’ digital Revenue Recovery Platform, their team no longer has to waste time searching for fake accounts or addressing scams. Instead, they have far more time to build customer relationships and carry out other vital business operations while having full confidence that the brand is well-protected.