How Knockaround used Red Points’ technology to eliminate fakes
CEO Adam Moyer discovered the price of success when he started stumbling upon Knockaround counterfeits all over the internet. Determined to find the source of the problem, he traveled to China to go through their factories and decided to use legal means to protect the brand. Unfortunately, these measures proved to be insufficient while the number of counterfeits increased.
After detecting over 13,000 infringements online, Red Points contacted the Knockaround team with the answer to their problem. Our scalable, digital solution not only was able to automate counterfeit detection and removal but also showed them the results through a web-based dashboard, making it easier for the team to validate infringements and keep track of removals.
In less than a year of using our service, 98% of infringements have been completely eliminated from online marketplaces, thus preventing more consumers to be misled into buying knockoffs. On one hand, our solution has stopped counterfeiters from profiting over Knockaround’s hard-earned work and on the other, it has prevented the brand from suffering a major blow to its reputation.
Since its early beginnings on a university campus back in 2005, Knockaround has become one of the most successful sunglasses brands, having among its clients well-known celebrities such as Jessica Alba, Snoop Dogg and Ashton Kutcher. Unfortunately, their success has also attracted the attention of counterfeiters who are willing to go as far as risking the health of consumers in order to profit from them. This problem, which not only jeopardised the brand’s revenues but also its reputation, led the team to take actions.
“My advice to other companies that
are dealing with problems like the ones Knockaround had is: take it
seriously. Don’t gloss over it.”
Unlike the traditional legal means Knockaround had tried before, Red Points’ self-learning technology was able to quickly eliminate counterfeits from different platforms. Our sophisticated software is able to scan through online marketplaces and automatically detect, report and remove infringements in a matter of hours, attacking the root of the problem and solving it completely.
Red Points’ user-friendly platform was one of the things that the Knockaround team appreciated the most. The cloud-based portal is easy to use, offers transparent communication and 24-hour support. Additionally, Red Points’ reporting capabilities allowed Knockaround’s team to be fully informed about the entire detection and enforcement processes.
“Red Points is helping us meet our long-term goals because they’re saving us money and they’re saving us time. I’m super grateful that we have them.”