US consumers are shopping online more as they continue to avoid brick-and-mortar. According to a recent eMarketer study conducted by Bizrate Insights, health, food and beverage purchases made digitally are seeing an uptick. Apparel, not so much.
In April 2020, 52% of US digital buyers said they purchased clothing, shoes or accessories digitally, down 4 percentage points from February 2020. As consumers remain indoors, clothing is not an essential. Groceries, however, are. More than a third (36%) of respondents purchased food and beverages online in April 2020, up 9 percentage points from February 2020.
Online purchases of pharmaceutical and health products also increased 6 percentage points from February to April. And as people transition to distance learning and working from home, digital office equipment and supply purchases increased 4 percentage points in the same timeframe.
Read the full article in eMarketer.