Learn in 15 minutes how we can protect your brand against online copyright violations
Why should I monitor my trademarks?
Monitoring your trademarks is a critical proactive measure that not only safeguards your brand’s image, but also may save your brand hundreds of thousands of dollars in infringement lawsuits.
Why is trademark monitoring important?
No matter how big or small your company is, your trademark could be infringed upon and used on counterfeit products if you don’t monitor it. Every day, it’s becoming easier for these products to be sold as more shoppers buy online than ever before. This represents a growing threat your brand needs to be prepared to face.
How do I monitor my trademark?
A trademark monitoring software can cover every base your brand needs to protect against infringements. Red Points’ trademark monitoring software monitors the web 24/7 so that infringements can be detected and removed as soon as they emerge. As a result, you don’t have to worry about initiating the process and wading through complicated paperwork while the counterfeit continues to sell.
What is a trademark watch service?
A trademark watch service monitors the internet for trademark infringement and alerts brands when there is a possible threat. You can get a trademark watch service provided by an individual or company, such as a lawyer or software that automatically searches the web for your brand.
As trademark monitoring software can track numerous sites around the world at all times, it is more efficient and effective (both in terms of time and money) than hiring employees to scan for these infringements.
How do you protect yourself from trademark infringement?
Your brand won’t be automatically protected just because you register your trademark. You will still have to keep a close eye online in order to monitor any possible misuse of your trademark. You can do this manually or with the help of a trademark monitoring service, like Red Points.
A good trademark monitoring service utilizes technology to detect potential trademark infringements on a 24/7 basis. With a service like Red Points, the removal process can be started as soon as a trademark infringement has been detected. This addresses the infringement quickly and gets to the root of the problem, so you won’t be left playing trademark infringement whack-a-mole with counterfeiters that come back faster than you can address them on your own.